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ARTICLE: CBS’ Daytime Lineup Sees Week-To-Week & Year-Over-Year Gains Among Key Demos – July 14-18, 2025

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Jermaine Rivers, Damian Kane, The Young and the Restless

(Originally Posted July 24, 2025)

During the week of July 14-18, 2025, CBS’ lineup consisting of repeats of “The Price is Right” and original episodes of “The Young and the Restless,” “The Bold and the Beautiful” and “Beyond the Gates” were the standout performers among both Women 18-49 and Women 25-54, each seeing week-to-week and/or year-over-year growth among the key sales demographics.

Powerful Performance(s)

On Thursday, July 17, 2025, the CBS soaps in particular saw some of their best ratings in the key sales demographics in several months, or even set season highs for an individual episode. The lineup was powered by “The Young and the Restless,” which set a season high for an individual episode among Women 18-49 with a 0.42 rating in the demo, the largest single episode rating for any soap opera season-to-date, topping the Tuesday, April 1, 2025 episode of “The Bold and the Beautiful,” which had a 0.41 rating. Meanwhile, among Women 25-54, the hour-long soap tied for its fifth-best rating of the season for an individual episode with a 0.57 rating (best since Thursday, April 3, 2025). 

Following “The Young and the Restless,” “The Bold and the Beautiful” tied for its second-best individual episode performance of the season among Women 25-54 with a 0.52 rating (best since Thursday, April 23, 2025). Meanwhile, “Beyond the Gates” marked its second-best performance ever for an individual episode among Women 18-49 (0.29 rating), behind only the series premiere on February 24, 2025 (0.30 rating). With a 0.44 rating among Women 25-54, the July 17, 2025 episode tied the series premiere for the second-best rating in the demo, behind only the March 3, 2025 episode (0.46 rating), which remains the highest-rated individual episode to date for the drama series.

Rest of the Week

As for the week itself, “The Young and the Restless” was up +0.05 week-to-week and year-over-year among Women 18-49 (0.30 rating), while up +0.01 week-to-week and +0.02 year-over-year among Women 25-54 (0.45 rating).

“The Bold and the Beautiful” was up +0.03 week-to-week and year-over-year among Women 18-49 (0.26 rating) and up +0.02 week-to-week and up +0.03 year-over-year among Women 25-54 (0.40 rating).

Timon Kyle Durrett, Clifton Davis, Beyond the Gates
Timon Kyle Durrett, Clifton Davis
CBS

“Beyond the Gates” was up +0.02 week-to-week among Women 18-49 (0.22 rating) and Women 25-54 (0.34 rating), with its best performance in the former category in 15 weeks (since week of March 31-April 4, 2025) and best in the latter category in 12 weeks (since week of April 21-25, 2025).

“General Hospital” was flat week-to-week in both demographics and also saw the largest year-over-year drop across daytime broadcast among both Women 18-49 (0.17 rating vs. 0.23 rating) and Women 25-54 (0.28 rating vs. 0.33 rating). Meanwhile, “GMA3” tied its series low among Women 18-49 (0.11 rating) and set a new series low among Women 25-54 (0.16 rating).

UPDATE: Despite its questionable demos, wherein the show was down significantly compared to the same week last year among Women 18-49 and Women 25-54, "General Hospital" gained +46,000 viewers week-to-week and +101,000 viewers year-over-year. The long-running soap opera was the only daytime broadcast show to see growth compared to the same week last year among Total Viewers. "Beyond the Gates" grew from the year ago performance of "The Talk."

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of July 14-18, 2025 among Women 18-49 rating, Women 25-54 rating, including week-to-week and year-over-year performance comparisons.

Households and Total Viewers are now included in the post as of July 30, 2025.

Note*: Figures under the 2024 column for “Beyond the Gates” are compared to the performance of the former time slot occupant, “The Talk,” which aired amended repeats during the comparable week last year. “TODAY with Jenna & Friends” is compared with the performance of its predecessor, “TODAY with Hoda & Jenna.” Meanwhile, “GMA3” is compared with the performance of its predecessor, “GMA3: What You Need to Know.”

With the game show airing amended repeats, demos for “Let’s Make a Deal” were not available. The show also aired amended repeats during the same week last year.

Week of July 14-18, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network This Week Last Week 2024
1. The Price is Right 2 (CBS) - R 0.43 0.39 0.41
2. The Price is Right 1 (CBS) - R 0.37 0.35 0.36
3. The Young and the Restless (CBS) 0.30 0.25 0.25
4. The Bold and the Beautiful (CBS) 0.26 0.23 0.23
5. TODAY 3rd Hour (NBC) 0.24 0.25 0.26
6. Beyond the Gates (CBS) 0.22 0.20 N/A*
7. The View (ABC) 0.20 0.24 0.20
8. General Hospital (ABC) 0.17 0.17 0.23
– TODAY with Jenna & Friends (NBC) 0.17 0.15 0.20*
10. NBC News Daily (NBC) 0.13 0.12 0.14
11. GMA3 (ABC) 0.11 0.14 0.14*
NR. Let’s Make a Deal 2 (CBS) - R NR* NR* NR*
NR. Let’s Make a Deal 1 (CBS) - R NR* NR* NR*
Source: Nielsen (Live+Same Day) – July 14-18, 2025

Women 25-54 Rating

Rank / Show / Network This Week Last Week 2024
1. The Price is Right 2 (CBS) - R 0.59 0.55 0.61
2. The Price is Right 1 (CBS) - R 0.52 0.50 0.53
3. The Young and the Restless (CBS) 0.45 0.44 0.43
4. TODAY 3rd Hour (NBC) 0.40 0.39 0.43
– The Bold and the Beautiful (CBS) 0.40 0.38 0.37
6. Beyond the Gates (CBS) 0.34 0.32 N/A*
7. The View (ABC) 0.30 0.32 0.33
8. General Hospital (ABC) 0.28 0.28 0.33
– TODAY with Jenna & Friends (NBC) 0.28 0.26 0.33*
10. NBC News Daily (NBC) 0.22 0.21 0.23
11. GMA3 (ABC) 0.16 0.19 0.23*
NR. Let’s Make a Deal 2 (CBS) - R NR* NR* NR*
NR. Let’s Make a Deal 1 (CBS) - R NR* NR* NR*
Source: Nielsen (Live+Same Day) – July 14-18, 2025

Households

Rank / Show / Network This Week Last Week 2024
1. The Price is Right 2 (CBS) - R 2.2 2.2 NR*
2. The Price is Right 1 (CBS) - R 1.9 1.9 NR*
-- The Young and the Restless (CBS) 1.9 1.9 2.0
4. The Bold and the Beautiful (CBS) 1.6 1.6 1.8
5. The View (ABC) 1.5 1.5 1.6
6. Let’s Make a Deal 2 (CBS) - R 1.3 1.3 NR*
7. General Hospital (ABC) 1.2 1.2 1.2
8. Let’s Make a Deal 1 (CBS) - R 1.1 1.1 NR*
9. TODAY 3rd Hour (NBC) 1.0 1.0 1.3
-- Beyond the Gates (CBS) 1.0 1.0 0.8*
11. TODAY with Jenna & Friends (NBC) 0.7 0.7 1.0*
-- NBC News Daily (NBC) 0.7 0.7 0.8
-- GMA3 (ABC) 0.7 0.8 0.8*
Source: Nielsen (Live+Same Day) – July 14-18, 2025

Total Viewers (In Millions)

Rank / Show / Network This Week Last Week 2024
1. The Price is Right 2 (CBS) - R 3,777 3,718 NR*
2. The Price is Right 1 (CBS) - R 3,305 3,226 NR*
3. The Young and the Restless (CBS) 2,970 2,935 2,995
4. The Bold and the Beautiful (CBS) 2,590 2,545 2,623
5. Let’s Make a Deal 2 (CBS) - R 2,254 2,203 NR*
6. The View (ABC) 2,220 2,281 2,294
7. General Hospital (ABC) 1,966 1,920 1,865
8. Let’s Make a Deal 1 (CBS) - R 1,859 1,852 NR*
9. TODAY 3rd Hour (NBC) 1,623 1,617 1,898
10. Beyond the Gates (CBS) 1,519 1,539 1,146*
11. GMA3 (ABC) 1,149 1,321 1,232*
12. TODAY with Jenna & Friends (NBC) 1,134 1,067 1,362*
13. NBC News Daily (NBC) 1,087 1,146 1,146
Source: Nielsen (Live+Same Day) – July 14-18, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of TV viewers in the U.S. who tuned into a specific television program.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere R = Repeat S = Special
NR = Not Rated / Not Ranked N/A = Not Available * denotes further information

Summary (Preemptions/Schedule Changes)*

  • “Let’s Make a Deal” aired amended repeats. The show’s ratings will not factor into its season average.
  • “The Price is Right” aired amended repeats. The show’s ratings will not factor into its season average.



Note: The post CBS’ Daytime Lineup Sees Week-To-Week & Year-Over-Year Gains Among Key Demos – RATINGS appeared first on the Soap Opera Network website.
 

 

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  • Member

It's nice to see the jumps in the CBS lineup. I'm interested to see the household numbers and total viewers when they become available.

Thanks, @Errol!!

Edited by Soapsuds

  • Member
2 minutes ago, Errol said:

Total Viewers and Households are now included.

Dog Thank You GIF by MOODMAN

  • Member
43 minutes ago, Errol said:

Total Viewers and Households are now included.

Thanks Errol!

Wow, BTG dropped in viewers and didn't go up in household ratings with Martin's secret coming out.

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