ARTICLE: ‘The View’ Sheds Post-Election Ratings Bump, On Par With Season Averages Among Households & Viewers

[Errol]

After hitting multi-year highs during election week (November 4-8, 2024), ABC’s “The View” returned to normalcy one week after former President Donald J. Trump was named President-elect Trump, according to the latest ratings figures released by the measurement company Nielsen.

Averaging 2.522 million viewers during the week of November 11-15, 2024, the daytime talk show was down from the 3.078 million viewers who tuned in during election week, which at the time, led the show to draw its largest overall audience in more than three and a half years. The show’s post-election day episode (Wednesday, November 6, 2024) averaged 4.470 million viewers, attracting its largest overall audience in more than 10 years — since the late Barbara Walters‘ farewell episode (May 16, 2014).

“The View” gained +145,000 viewers compared to the same week last year among Total Viewers (2.522 million vs. 2.377 million), marking the 10th time in 11 weeks that the series has posted year-to-year growth among Total Viewers. Meanwhile, among Households, the show was also up year-to-year. This year’s 1.73 rating Household rating was up +0.12 vs. the year ago’s 1.61 rating.

Among Women 18-49, “The View” averaged a 0.20 rating, down from its 0.29 rating one week earlier. Among Women 18-49 viewers, the show averaged just 131,000 viewers in the key demo, down from the 193,000 viewers who tuned in during election week. Similarly, among Women 25-54, the talker averaged a 0.31 rating, down from the 0.44 rating it attracted one week earlier. Meanwhile, among Women 25-54 viewers, just 190,000 viewers fell in the key demo this week compared to the 270,000 viewers who watched from that demographic during election week.

Thus far in the 2024-2025 television season, “The View” is up +9% over the comparable weeks last season among Total Viewers (2.616 million vs. 2.411 million), hitting a four-year high. Further, the daytime talk show is pacing for its most-watched season in four years (since 2020-2021) to rank a solid number one in Households (1.79 rating) and Total Viewers (2.616 million) among all daytime talk shows (including syndicated programming) and news programs for the fifth consecutive season.

Broadcast from New York City and hosted by Whoopi Goldberg, Joy Behar, Sunny Hostin, Sara Haines, Alyssa Farah Griffin and Ana Navarro, “The View” is produced by ABC News and airs weekdays at 11:00 a.m. ET/10:00 a.m. PT on ABC. The show is also available to stream Live and On Demand on Hulu. Brian Teta serves as showrunner/executive producer with Sarah de la O as director.

Note: The post ‘The View’ Sheds Post-Election Ratings Bump, On Par With Season Averages Among Households & Viewers appeared first on the Soap Opera Network website.

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