Members soapfan770 Posted September 11, 2021 Members Share Posted September 11, 2021 I don’t know how I missed this, but that tiny CBS eye logo is also silly to see. I only caught on for an ad that was playing the CBS Sunday Morning music: https://deadline.com/2021/08/cbs-news-morning-show-times-square-nate-burleson-1234824474/ 0 Quote Link to comment Share on other sites More sharing options...
Members DramatistDreamer Posted October 3, 2021 Members Share Posted October 3, 2021 OTOH, I understand why they would want to have brand cohesion with CBS Sunday Morning, as it it clearly one of their most successful programs-- they clearly want some of that 'shine' to rub off on the daily program, which has always been highly acclaimed, but usually sustains very modest ratings share, to put it gently. OTOH, CBS Sunday Morning tends to be such a successful program because it has a more relaxed tone suitable for a Sunday, even in the discussion of serious topics. I don't know whether that type of tone could or even should be replicated during the weekdays, when the pace is often more hectic. We'll see if the branding change works though. The change of studio, I think, was for practical reasons. They needed more ventilated space, if they were ever going to have in-studio guests again. And my guess would be that Anthony Mason likely wanted a change away from the grueling pace of a daily show that aired in the morning and back to the pace that he had when he did 60 Minutes, where he can do more in-depth coverage on news stories, one at a time. 0 Quote Link to comment Share on other sites More sharing options...
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