"Days of our Lives" came roaring back, hitting multi-month highs in Total Viewers during the week of August 9-13, 2021. "General Hospital" surged in the demos, and the CBS soaps maintained their week-ago performances in Women 25-54.

Note: The post Daytime Broadcast Ratings: ‘Days of our Lives’ Comes Back Strong, ‘General Hospital’ Surges While the CBS Soaps Hold appeared first on the Soap Opera Network website.

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Thank you @Errol for the advance weekly Daytime Broadcast Ratings.

I thought B&B would go up again in total viewers with the return of Kimberlin Brown (Sheila). But the show surged the previous week with an increase of 153,000 viewers; I suppose holding on to 126,000 viewers, and losing 27,000 is nothing to cry about. And the show is still above the big week of July 5-9.

Edited August 18, 20214 yr by clubkidjeff

17 hours ago, clubkidjeff said:

Thank you @Errol for the advance weekly Daytime Broadcast Ratings.

I thought B&B would go up again in total viewers with the return of Kimberlin Brown (Sheila). But the show surged the previous week with an increase of 153,000 viewers; I suppose holding on to 126,000 viewers, and losing 27,000 is nothing to cry about. And the show is still above the big week of July 5-9.

Thanks, @clubkidjeff. Appreciate your kind words. 

Yeah, B&B definitely did well with the Sheila stuff but it's really a culmination of a long-term outline that has resonated with viewers. The show has been improving for weeks now in the ratings and is right up there with Y&R and The Price is Right in the demos. Previously, the show was lucky to hit similar numbers but would fall back the following week. So far, these last three to four weeks in particular, now it looks like it plans to stay at the top.