Katie Who? Ellen DeGeneres Crushes, Delivers Best Ratings Since 2003
Dr. Oz also gets off to a strong start in his fourth season and Anderson improves with a new format.
While Katie got off to a strong start, the best among the talk show newcomers, Ellen and Dr. Oz returned with season premieres that were also noteworthy.
Ellen scored a 3.0 in total households in metered markets, and its highest rating since the 2006-2007 season, (Full national numbers won’t be available until next week). That projects Ellen as taking an 8 percent share of the viewing audience, which would be her best in that measure since the show went on the air in 2003.
Warner Bros. and stations carrying Ellen have to be very pleased. Ellen was tops not only in households but also among women 25 to 54 (with a 2.2 rating among the key daytime audience demo), women 18 to 49 (1.7) and all adults 25 to 54 (1.4).