ALL: SOW Cover!

Oh, well, then, sorry, guys. As a member of the media, I give it my green light for being factual and not necessarily tasteless. it's true, after all. It works from all angles.

1. It's factual.

2. It gets people to look inside (by not giving away who died)

3. A shorter headline is always better than a longer one, due to rushed readers, so you pretty much had to use those exact words

4. It's not sensational -- as opposed to if it said, "DAYS VET DIES!"

"Days vet dies" or even "DAYS VET DIES" is not really tabloid-y.

How is it different from a headline "Car crash in Yourtown: 1 dies, 1 injured"?

Or "MAYOR KILLED IN FIERY CRASH" or something similar that reputable newspapers and news organizations frequently use?

Again, I'm with SOW on this one.

I agree with you for the most part. But as I mentioned in an earlier post, there ARE instances where SOW went too far, like with the Gerald Anthony incident. A blaring headline announcing that he committed suicide was unnecessary and insensitive.