Nbc press release on the move.https://www.nbcumv.com/mediavillage/interactive/2929fed4187b40648b79a9839e70e91fproduct169208/index.html?fbclid=IwAR36Vcn-LII7R5B22gWl9QCig5sNSX7I8xjMTQzD29wPv3YPfZXVZloB7NI#/brand/a1
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming. “With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
NBC owned stations will announce their specific daytime schedule soon.
ABOUT “DAYS OF OUR LIVES”
“Days of Our Lives,” a consistent favorite among fans and critics alike, aired it’s 14,000th episode in 2020 and remains NBC’s longest-running series. The show has garnered 58 Emmy Awards, including most recently 2018’s Outstanding Daytime Drama, and 372 nominations, as well as multiple People’s Choice Awards, GLAAD Media Awards, and Prism Awards. The show’s success stems from its consistent commitment to excellence in writing and storytelling – supported by a diverse ensemble of performers – and an uncanny knack for anticipating viewer interests. With its mix of classic genre traditions and groundbreaking narratives reflecting modern life, “Days of Our Lives” remains a perennial favorite among viewers of all ages."