JAS0N47

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 7/23/90-7/27/90 & 7/30/90-8/3/90:

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 8/6/90-8/10/90 & 8/13/90-8/17/90:

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 6/25/90-6/29/90 & 7/2/90-7/6/90:

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 7/9/90-7/13/90 & 7/16/90-7/20/90:

3 hours ago, TEdgeofNight said:

@JAS0N47 Thanks for the demos. I know you’re just posting the books but some numbers don’t make sense and I’m curious how you interpret them. Again, you just post the Nielsen numbers. In May, 1982, I do not believe for a second that Texas was beating GH in the women demos. GH had 3X the audience of Texas. These numbers need some explanation. 

(I think you mean Feb. 1982, but other than that)...I never really looked much at these pages, but I do see what you are seeing, so it is confusing. I'm not an expert in Nielsen ratings, especially the demos, but I can certainly see why you are confused. I am confused by that comparison too.

It says Total Persons watching Texas that week was 1487 and GH 1286, yet GH had a 10 rating and Texas had a 3 rating.

So, as for the demos, I am just as confused as you by that!

3 hours ago, BoldRestless said:

I'll be on the lookout. I'm sure it'll get figured out.

I might have caught the preemption for ATWT and missed it when checking on GL, so if you see something for ATWT that looks like it also preempted GL for that time frame, let me know. I remember that happening once I think with AMC, but I caught that omission and added the preemption to the AMC list.

4 hours ago, BoldRestless said:

Is my math off or could there be a missing Guiding Light preemption or double numbered episode somewhere?

According to random script covers:
Episode #10900 aired on 5/3/90 and 
Episode #11711 aired on 8/10/93. 

I know that sometimes the script date turns out to be wrong, if there was an unaccounted for preemption before the airdate, but I don't see anything like that during those periods (just sports and holidays). There's also confirmation here that #11,421 aired on 6/12/92 https://glmanny.wordpress.com/2014/03/26/gl-40th-anniversary-special-1992/ (I am assuming the Primetime special doesn't get an episode number, since it was behind the scenes, not an episode - but who knows!)

When I try to chart out the numbers, I think we need one more preemption to make the dates work? I don't think CBS was doing holiday classic episodes yet as of 1993.

Hmm, the later ones from 1992 and 1993 I did from a different list, where I just checked the calendar dates, so I could have possibly missed a random date somewhere. When I start doing the remainder of the 1992 and 1993 books, that should be caught if I missed something.

2 hours ago, BoldRestless said:

Week of 6/4/90
ATWT - You have 5.6/21, SOW has 5.5/20
AW - You have 3.9/15, SOW has 3.8/14

Week of 6/18/90
GH - You have 6.3, SOW has 6.8

DAYTIME DEMOS: FEBRUARY 1982:

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 5/28/90-6/1/90 & 6/4/90-6/8/90:

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 6/11/90-6/15/90 & 6/18/90-6/22/90:

6 minutes ago, Donna L. Bridges said:

Thanks I am doing some research, trying to find out how bad GH was, when they brought in Marland & Monty in 1978. My bad luck there's no '77. Anyway, thanks for the reply. 

There will be in the future, so eventually you will have 1977.

8 hours ago, te. said:

Is there any information available on Tribes in those Nielsen books? 

I just looked at the debut week (3/5/90) and finale week (7/9/90) books for Tribes, and nothing is in Nielsen. Wiki says Tribes only aired on a few FOX stations around the country, so it wasn't a full-network FOX show.

7 hours ago, Donna L. Bridges said:

Is this the first chart? Does your information begin with Dec. 1977?

12/26/77, yes.

29 minutes ago, Franko said:

Thank you, Jason! I'm guessing that Win, Lose or Draw was filler until Marsha Warfield's show debuted in March. I'm wondering if it was reruns of the network run, or if WNBC was briefly airing the syndicated version.

For the 1990-91 season, WNBC's 3 p.m. timeslot went to The Joan Rivers Show, which previously aired at 9 a.m. on WCBS. Joan was the lead-in to Donahue.

Also of note, WNBC, WCBS and WABC came to play at 4 p.m. in those days, with Donahue vs. Geraldo vs. Oprah. Geraldo lost -- by spring 1991, WCBS was airing Matlock reruns in that timeslot.

I didn't compare it to the Nielsen NBC list, so I was just thinking Win, Lose or Draw was still in its network run, but I see now that ended in 1989. Also, I noticed WNBC brought back Scrabble later in 1990 (just as a local run, it didn't seem to air on any other affiliate) up until Joan Rivers took the time slot in September 1990. I don't see any mention of Scrabble having a syndicated run, so I guess being they were the main NBC affiliate, they could just air repeats of a former network show like Scrabble?

3 hours ago, Franko said:

Question -- When in 1990 did WNBC in New York change the soap lineup to Generations at 11:30, Santa Barbara at 12 and Days of Our Lives and Another World in pattern? I ask because I see that it had already happened by mid-May.

DAYTIME DEMOS: FEBRUARY 1981:

55 minutes ago, BoldRestless said:

Thanks for the continuous checking!   I'm glad to see after those couple of weeks that Soap Weekly started off with in 1989, everything has matched up nicely since.

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 4/30/90-5/4/90 & 5/7/90-5/11/90:

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 5/14/90-5/18/90 & 5/21/90-5/25/90:

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 4/2/90-4/6/90 & 4/9/90-4/13/90:

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 4/16/90-4/20/90 & 4/23/90-4/27/90:

DAYTIME DEMOS: FEBRUARY 1980:

4 hours ago, GLATWT88 said:

I was waiting for this. The point in 1990 when GL first drops below a 5. I believe this is GL's first HH rating below a 5, unless I missed one in 88/89 

The wonderful Excel sort gets us the numbers super fast, so here's a sort I just did for you:

On 11/15/2023 at 8:28 PM, Donna L. Bridges said:

Bonnie Burroughs has just finished playing Gladys on GH. This week I was startled to see her playing Gretchen in Nov. '91 DAYS. I found a beautiful picture of her at that time. 

 

That's the autographed photo she sent me back in 1991. Perhaps the exact one (with the autograph portion cropped out). A long time back, I think I saw her email on a casting website and asked her to confirm her birthday (not the year of course). She was one of the contract cast members I wasn't able to find a birthday for, so it was nice that she took the time to answer so I could add her to the birthday database. Of course, now that she's more famous, her birthday would be easier to find!

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 3/5/90-3/9/90 & 3/12/90-3/16/90:

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 3/19/90-3/23/90 & 3/26/90-3/30/90:

8 hours ago, jam6242 said:

Thanks for posting that, Jam!  I'm posting the relevant image where she talks about Days on my FB page.

4 hours ago, BoldRestless said:

 These are all the same as SOW (I will no longer note any swapped placements if numbers are the same).

Thanks!  Good to hear these weeks all matched up.

1 hour ago, j swift said:

@JAS0N47I tried to search earlier in the thread to get this answer with no success, (so forgive me if it's been addressed), but is there any demographic data from the 1990s?

I am consistently fascinated that prior to Peacock, around 80% of DAYS audience was over 54.  So, I wonder if 20 years ago the demographic proportion was higher because the same audience was within that age range? 

Yes, for the 1990's we have the demo data for every week from January 1990 to May 1992 except for those two missing weeks (5/20/91 & 5/27/91). So, the most recent data I can post would be over 31 years ago (from May 1992).   20 years ago would be 2003. 

Line A is the weekly average. Line B is the quarterly average. Line C is the season average: