http://www.ew.com/article/2016/10/12/this-us-ratings
This Is Us delivered a highly unusual ratings surprise Tuesday night.
Debuting for the first time in its new time period, the dramedy delivered 9.8 million viewers and a 2.8 adults 18-49 rating, growing from its The Voice lead-in in the demo (10.6 million, 2.5 rating)
Here are all the ways that’s a head-turning performance:
– This Is Us is the first scripted show to ever build on a lead-in from The Voice. Normally the musical competition has a strong number and the best the next show can do is retain the same rating, or, most often, something several notches lower.
– This matches the ThIs Is Us series premiere from late September. Normally shows premiere at one level, then decline week after week until hopefully settling at a decent level. For This Is Us to bounce back to its premiere number a few weeks in is considered highly unusual. In fact, that the last time an NBC drama matched its premiere rating in the third week was 10 years ago (a show called Friday Night Lights). And no fall drama premiere on any of the big four networks has managed this in seven years (though spring drama premiere has recently pulled it off – Fox’s Empire).