Even if you take the rerun aspect out, P&G is stupid for not going to Hallmark or Lifetime and doing ongoing movies for their canceled soaps. Both networks have a built in system to churn out those films and they have a built in audience. You could literally take any group of characters and throw them into movies about almost anything. Plus it keeps the brand alive. It's as if these people don't want to make money.
I just want to repeat what everyone else has said - Don Hastings has found the fountain of youth. Flashier characters get more attention, but Don Hastings is one of the true faces of CBS Daytime. I love that he is living his best life.
They mention Hallmark Channel. When the shows were cancelled, I totally dreamed that Hallmark would pick up reruns and then do seasonal reunion movies.