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Toups

LATEST RATINGS: March 23-27, 2020

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All soaps are up because of the CV.  It looks like Days will be the only one to take full advantage with its 8 months of episodes in the can.

Edited by Soapsuds

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As we mentioned before, in spite of a weekly rebound due to a lack of preemptions, Y&R is the only soap down YOY in total viewers and the two most important demos at a time when the other soaps are hitting multi-year highs. It’s telling. The margins have tightened.

 

Interesting that GH is seeing the biggest boost. Maybe putting the Strahan show on hiatus for pandemic coverage helped.

Edited by Faulkner

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I would have thought B&B would have done better...how weird that they went down in some things rather than up?  With Y&R giving it a better lead-in within alot of markets.  Those numbers for them are stinky.  

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21 hours ago, Faulkner said:

Interesting that GH is seeing the biggest boost. Maybe putting the Strahan show on hiatus for pandemic coverage helped.

I've never watched GH but from what I've read the Strahan/Sarah show is doomed anyway.  Any lead-in GH could have gotten would have been better.  I don't get the magic with Strahan.  I would bet Sarah will end up on the View again.  

Edited by Fevuh

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1 hour ago, VanessaReardon said:

Thank you! That is an incredible analysis! Let this sink in, folks. Hoda & Jenna beat Y&R in the women 18-49 demos. Think about it.

 

You know, I didn't think about it when I was putting the data together. That is significant. 


Hoda & Jenna had 409,000 viewers in W18-49 for the week of March 16-20, 2020, +62% over the year ago

For the week of March 23-27, 2020, the show was up 57% over the year ago but down from the week ago.

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