Jump to content


Sign in to follow this  
DramatistDreamer

Advertisers still skeptical of network streaming revenues

Recommended Posts

This article mainly discusses how a show like This Is Us has generated a healthy percentage of ad revenue from streaming, which is still uncommon for the traditional broadcast network show.

 

We Have Streaming Revenue, Too, Says NBC. And We Can Prove It.

 

Also, the chairman of NBC Entertainment, Robert Greenblatt claims that there is still no "third-party objective measuring system" for digital streaming.  So I guess Nielsen still lacks consistency, reliability and trust from networks and advertisers.  I'm not sure why the digital streaming platform still lacks a system that everyone can trust to measure and report metrics.

 

 

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

×
×
  • Create New...