I don't think so. It was Mark Faulkner who created the Edge site. I think he also created a Somerset site. Paige Madison first appeared in mid-May 1979, followed by Owen a few weeks later. Brian and Nola arrived in June.
Although I don't feel qualified to have this opinion since I never really watched AMC, I agree with the above posts about Erica Kane/Susan Lucci. From what little I saw, both Erica and Susan seemed overhyped and overrated. Both the character and the actress seemed like one-trick ponies.
The funny thing is TB pushed very hard for the Alcazar pairing and for Carly to move forward from Sonny. Of course she was put in her place for that and eventually left. I guess you could say the same happened with SJB, who questioned the motivation for the character-writing on her way out in 2001 as well.
As a character arc, SJB had the best by far during her tenure. She instilled an emotional depth in that character that hasn't been duplicated since. LW is content with playing Carly as written and that's fine - but Carly has basically been any random basic soap antiheroine with her in the role. With SJB, she often played against the writing, added layers to the characterization, and often came off as very anti-soap in a good way (if that makes sense). TB put in some great work, but the grittiness that made Carly unique wasn't often there in her more polished and mob-wife version.
I'm full of unpopular opinions because I'm usually quick to notice when the emperor has no clothes. However, one opinion I've really developed in my current rewatching of ATWT is that Scott Defreitas is a horrible actor. I think he's just a sentimental favorite because he grew up on the show and played the character so long. He had "moments" of good acting but, for the most part, he was very stiff and in some scenes his acting is downright laughable.