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August 15-19, 2016: Soaps Up For The Week


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Ratings for the week August 15-19, 2016

 

 

 

NOTE: Days Of Our Lives did not air due to the Rio Olympics.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,565,000 (+124,00/-196,000)
2. B&B 3,732,000 (+11,000/+105,000)
3. GH 2,573,000 (+47,000/+81,000)

Households
1. Y&R 3.33/11 (+.11/-.1)
2. B&B 2.73/9 (+.04/+.06)
3. GH 1.94/6 (+.01/+.02)

Women 18-49 Viewers
1. Y&R 601,000 (+55,000/-169,000)
2. B&B 524,000 (+17,000/-71,000)
3. GH 416,000 (+12,000/+51,000)

Women 18-49 Rating
1. Y&R 0.94/7 (+.08/-.26) <—— ties low (3rd straight week) *
2. B&B 0.82/6 (+.03/-.11) <—— ties low (7th straight week) **
3. GH 0.65/5 (+.02/+.08)

* Rounded to 0.9
** Rounded to 0.8

Women 18-34 Viewers
1. Y&R 157,000 (+23,000/-39,000)
2. B&B 147,000 (+17,000/-2,000)
3. GH 93,000 (-16,000/-23,000)

Women 18-34 Rating
1. Y&R 0.46 (+.06/-.12)
2. B&B 0.43 (+.05/-.01)
3. GH 0.27 (-.05/-.07) <—— ties low (4th straight week) *

* Rounded to 0.3

Women 25-54 Viewers
1. Y&R 860,000 (+23,000/-232,000)
2. B&B 739,000 (-25,000/-100,000)
3. GH 614,000 (+31,000/+103,000)

Women 25-54 Rating
1. Y&R 1.43 (+.04/-.37)
2. B&B 1.23 (-.04/-.15)
3. GH 1.02 (+.05/+.18)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.76/3,711,000
Tuesday: 2.79/3,883,000
Wednesday: 2.78/3,754,000
Thursday: 2.69/3,653,000
Friday: 2.65/3,660,000

GH
Monday: 2.04/2,681,000
Tuesday: 1.92/2,546,000
Wednesday: 1.97/2,639,000
Thursday: 1.85/2,403,000
Friday: 1.92/2,594,000

Y&R
Monday: 3.47/4,720,000
Tuesday: 3.39/4,745,000
Wednesday: 3.36/4,501,000
Thursday: 3.25/4,455,000
Friday: 3.17/4,403,000

 

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I think the soaps are where they are. Won't really ever see a huge uptick or a massive drop, so that begs the question what DO they do then? They keep recycling through fired head writer after fired head writer (this is EVERY soap) to the same results. They refuse to search outside of the box, and that's if anyone even wants the job.

 

I know the demo matters (and IMO, for Daytime, it shouldn't, frankly it shouldn't be the be all end all anyway) but these shows still pull in at least 2 million a day. Y&R's still up there around 4/5. It's not exactly shabby. But still ...

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Jean and Shelly have higher ratings theb Rons last month and they were up against the olympics. Very steady viewership.and its quality tv. Any kind of major change can ruin the momentum of smarttv.

Y&R and B&B went up in HH and 18-34 demo so your olympics excuse is that…just an excuse. The show's 1.8 and 1.9's are steady ratings?…..LOL  There is no momentum at all going on at GH and its ratings.

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