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Paul Raven

Ratings from the 80's

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Kind of hazy on this, but I think AMC either hit or tied for #1 twice in 1987. The first was Memorial Day week (which I seem to recall was fired EP Jorn Winther's last week of episodes before new EP Steve Schenkel started appearing in the credits the following week) and then again in late November/early Decemeber with the climax of the Silver Kane/Damon Lazarre storyline. Damn, this all seems like yesterday. Hard to believe it was nearly 30 years ago!

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From the June 1980 issue of Daytime TV. Given that the ratings from that mag were usually 3 months behind the issue date, I would peg these from March 1980, but I know that Sharon Gabet returned to EON in February 1980, so these are probably from very late February-early March 1980

">http://http://s939.photobucket.com/user/daleprimonato/media/IMG_0363_zpsc2d1eaba.jpg.html''>IMG_0363_zpsc2d1eaba.jpg

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WEEKLY "DAYS" RATINGS FOR MANY WEEKS FROM 1985-1989 NOW AVAILABLE...JOINS DATA ALREADY AVAILABLE FOR EVERY WEEK SINCE SEPTEMBER 1989...
Here's the new weeks from 1985-1989 now available. For an archive of how "Days" has performed every week since September 1989, please click here: http://www.jason47.com/days/weeklynielsens.html
Week Of..Rank....Rating..Share
1/7/85.........5........7.7......23
4/15/85.......6........6.5......24
6/10/85.......5*.......7.1......23
6/17/85.......5*.......6.6......21
6/24/85.......5........7.1......24
7/1/85.........5........6.6......22
7/8/85.........5........7.3......24
8/5/85.........5........6.9......23
8/12/85.......5*.......7.0......22
8/19/85.......5*.......6.9......22
12/30/85......6
1/27/86........5
2/24/86........4
3/10/86........5
3/24/86........4
4/7/86..........3
4/21/86........5
5/5/86..........5
5/19/86........5
6/2/86..........3*
6/9/86..........NA....7.9.....26
6/16/86........3
6/30/86........5.......7.4.....23
7/14/86........3
7/21/86........NA....8.0.....26
7/28/86........3
8/11/86........6
8/25/86........3
9/8/86..........5*
9/22/86........5
10/6/86........5
10/20/86......3
11/3/86........4
11/17/86......6
12/1/86........4
12/15/86......3*
12/29/86......2
1/12/87........4
1/26/87........5*
2/11/87........6
2/25/87........6
3/11/87........4
3/25/87........4
4/6/87..........6
4/20/87........5
5/4/87..........6
5/18/87........5
6/1/87..........5*
6/15/87........3
6/22/87........NA......6.9......23
6/29/87........6
7/13/87........5*
7/27/87........4
8/10/87........3
8/24/87........5
9/7/87..........6
9/14/87........5
10/5/87........5*
10/12/87......5
10/26/87......5
11/9/87........5
11/30/87......5
12/14/87......5
12/28/87......2
1/11/88........2
1/18/88.......NA.....7.0........24
1/25/88........5
2/8/88..........5
2/22/88........5
3/7/88..........6
3/14/88........6.......7.2........23
4/4/88..........5*
4/18/88........7
4/25/88........6.......5.9........22
5/2/88..........6
5/16/88........5*
5/23/88........6.......6.2........23
5/30/88........5.......6.4........22
6/13/88........2*......6.9........23
6/20/88.......NA.....7.3........24
6/27/88........2.......7.2........23
7/4/88.........NA.....7.5........24
7/11/88........2
7/25/88........1.......8.1........26
8/8/88..........2.......8.0........25
8/15/88........2.......7.5........24
8/22/88........2*......7.4........24
9/5/88..........5.......6.6........24
9/19/88........6
10/3/88........5*
10/17/88......5
10/31/88......5*
11/7/88........5.......6.4........22
11/14/88......5.......6.3........23
11/21/88......3*......6.6........22
11/28/88......4
12/12/88......4*
12/26/88......3
1/2/89..........4*
1/23/89........3*
2/6/89..........5*
2/20/89........5
3/6/89..........7*
3/20/89........6
4/3/89..........8
4/10/89.......NA......5.3.......20
4/17/89........8........5.4.......20
4/24/89.......NA......5.0.......19
5/1/89..........6
5/15/89........7
5/22/89.......NA.......5.5......20
5/29/89........6
6/12/89........5
6/19/89........5
7/10/89........8........5.6.......18
7/24/89........7*
8/7/89..........6
8/21/89........7

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Reported in Variety Dec 5th 1980,so probably a week or two before

DOOL 5.6 21 NBC's top rating daytime show

 

May 84 11.30 timeslot

TPIR 9.9/39 

Dream House 5.1/20

Loving 3.9/15

 

Edge of Night Oct 84 2.7/9

General Hospital week ending June 27 1982 10.6/36 (outrated 18 primetime shows)

Weekending Dec 30 1983 the second half of TPIR hit 14.1/40 the highest daytime rating in 9 years.

 

Edited by Paul Raven

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This is from June of 2002, when Variety Magazine had an impressive multi-page article celebrating GL's 50th anniversary on TV. It shows their decline in viewership since 1987, including HH number, share, and millions of viewers. 

 

GLRatingsfromVarietyMagazine0002.png

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9 hours ago, Gray Bunny said:

This is from June of 2002, when Variety Magazine had an impressive multi-page article celebrating GL's 50th anniversary on TV. It shows their decline in viewership since 1987, including HH number, share, and millions of viewers. 

 

GLRatingsfromVarietyMagazine0002.png

By 1987 GL ranked #7 out of 14 soaps on the air. I thought GL was still great but the competition just got tougher in 87.

And IMO by 1987 GL became more campy of a soap. I think its camp hurt it in the ratings.

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July 1983

CBS won first place in daytime ratings for third consecutive week ending July 17, although not by as great margin as week ending July 10. CBS researchers say CBS captured 7.0 rating to ABC  6.7 and NBC 5.4, to give it six of top 10 shows of week. NBC said that was highest rating since January, 1981, and claimed two shows in top 10. 

Edited by Paul Raven

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DAYTIME TV'S RATINGS DRAMA

By PETER KERR
Published: August 18, 1984

Can ABC find happiness as the nation's No. 2 purveyor of soap operas?

Is NBC, for years a bit player in daytime television, ready for a starring role?

Does CBS have trouble attracting young women viewers?

Such are the questions being asked by executives in the continuing drama of daytime television, a story of network rivalry for the eyes and ears of Americans before 4:30 P.M. and for more than $1 billion in annual advertising revenues.

As the new television season begins next month, the networks' new prime-time evening schedules will probably attract the attention of most viewers and television critics. But industry executives, advertisers and analysts will also be scrutinizing the fate of daytime programs, which often provide the networks with more than half their profits.

The competition in daytime this year is particularly fierce. For the first time since 1977, CBS has passed ABC in the daytime ratings. NBC, meanwhile, has revamped its daytime schedule and made a major investment in a new afternoon soap opera. All this takes place against a backdrop of growing revenues in daytime television, as advertisers spend more to reach a highly prized audience of women aged 18 to 49.

Big Money, Viewer Loyalty

''There is far more money in daytime than any other part of the schedule,'' said Robert C. Butler, a group executive vice president at NBC. ''The difference between our ratings and the other networks could easily account for a $100 million difference in pretax profits.''

To be sure, the networks charge advertisers far more for 30-second spots in prime time - 8 to 11 P.M. - than in daytime. But an hourlong prime-time show, such as NBC's ''The A-Team,'' costs the network $800,000 an episode, Mr. Butler said. By contrast, five hours of an afternoon soap opera cost only $550,000. And, he noted, there are 12 minutes of commercial time in a daytime hour, nearly twice as much as in prime time.

Another factor that makes daytime programming important to the networks is viewer loyalty. Daytime viewers tend to watch the same afternoon soap operas for years, adopting characters like family members and staying with them as they age. It can take years for a soap opera to build an audience, but an established program can provide big revenues for decades.

According to Alan Gottesman, a security analyst with L.F. Rothschild, Unterberg, Towbin, prices have risen 15 percent in the past year for long- term advance purchases of daytime advertising time. ''As we see a great unit price expansion in prime time, advertisers are looking at other parts of the schedule,'' he said. ''Daytime is the chief beneficiary.''

CBS Scores an Upset

Although the networks will not disclose their daytime advertising revenues, Mr. Gottesman estimated that in the past season ABC's share was approximately $600 million, CBS's $350 million and NBC's $250 million.

For years, ABC dominated daytime with the traditional formula for success: game shows and reruns of situation comedies in the morning and soap operas in the afternoon. In the late 1970's one of ABC's afternoon soap operas, ''General Hospital,'' became something of a cultural phenomenon, with millions of viewers tuning in daily to watch the exploits of Luke and Laura, the main characters.

As recently as the 1980-81 season, ABC programs had a commanding lead between 10 A.M. and 4:30 P.M. They garnered an 8.2 rating and a 30 share that season, to CBS's 6.8 rating and 26 share. NBC trailed badly with a 4.3 rating and a 17 share. A rating point is 1 percent of all the homes with television sets in the nation, or approximately 838,000 households. A share is 1 percent of the households watching television at a given time.

But ABC's lead has been steadily shrinking, and this season CBS scored an upset, achieving a 7.1 rating and a 25 share in daytime, to ABC's 6.7 rating and 22 share. NBC advanced as well, to a 5.1 rating and an 18 share.

''ABC's problem is it just lost the momentum it had years ago,'' said Michael Brockman, vice president, daytime and children's programming for CBS.

One of the big problems for ABC is in the 11 A.M.-to-noon period, considered a critical ''lead-in'' hour to the afternoon block of soap operas. ABC last year introduced a new half-hour soap opera at 11:30, entitled ''Loving,'' which has so far failed to attract large audiences. In addition, ''General Hospital'' and the network's other afternoon dramas have experienced audience declines.

Spokesmen for ABC argue that the CBS ratings lead is deceptive, since ABC still has an edge in the audience most attractive to advertisers: women 18 to 49. And CBS has failed to shine with those younger women; in the 1983-84 season, ABC achieved a 6.2 rating among women in that age group, against CBS's 4.3 rating and NBC's 3.1.

''In the spring our daytime dramas suffered because the story lines of the shows all softened at the same time,'' said Marvin S. Mord, the vice president for marketing and research services for ABC. The network has made an effort to beef up the plots of all of its soap operas, he said, and as a result, he expects traditional ABC viewers to return this fall. The network also hopes to strengthen its 11 A.M. time period with a new game show, ''Trivia Trap,'' which resembles the successful board game Trivial Pursuit.

Because much television advertising time is sold in advance and the daytime revenues for all three networks are growing, industry analysts say ABC has not yet lost money as a result of its slip in the ratings.

''There is no cause for panic at ABC,'' said John Reidy, broadcast analyst at Drexel Burnham Lambert. ''But if CBS contines making the same progress this season, it will make a difference.''

Changes at NBC

The third-place contender in the daytime race, NBC, has made major changes in its daytime line-up over the last two years. A long list of programming failures, including such entries as the game show ''Just Men'' and the soap opera ''Texas,'' were tried and tossed aside.

''The week I got to NBC we were running three ratings points behind ABC,'' said Brian Frons, vice president for daytime programs, who came to NBC in 1982. ''It was not a pretty sight.''

The network buttressed its soap opera production staffs, Mr. Frons said, so that more writers would be involved in planning the program plots. NBC tried, he said, to make the shows faster-paced with more scenes per broadcast, and introduced younger characters to attract more viewers under 35. Those moves seem to have paid off in improved ratings.

NBC's most important decision, however, was to broadcast a 3 P.M. soap opera called ''Santa Barbara,'' about love, infidelity and intrigue in the coastal Califoria city. The network may have to contend with relatively low ratings for at least a year before executives know whether the new drama is a success or a failure.

Edited by Paul Raven

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Early 1983

#1 - General Hospital (9.1 - 31%)
#2 - All My Children (8.9 - 31%)
#3 - The Young & the Restless (8.3 - 33%)
#4 - As the World Turns (8.1 - 28%)
#5 - One Life to Live (7.6 - 28%)
#6 - Guiding Light (7.5 - 25%)
#7 - Capitol (6.1 - 23%)
#8 - Days of our Lives (5.3 - 18%)
#9 - Ryan's Hope (5.1 - 20%)
#10 - Another World (4.6 - 17%)
#11 - The Edge of Night (3.5 - 11%)
#12 - Search for Tomorrow (2.5 - 10%)

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Published in Daytime TV March 87, so probably a few months earlier

1. Y&R 8.8 /31

2. GH 8.3 /27

3. DOOL 8.0/28

4. OLTL 7.7/26

5. ATWT 7.3/24

6. AMC 7.1/23

7. GL 6.6/21

8. CAP 5.1/17

9. SB 4.8 /17

10. LOV 3.9/14

11. RH 3.0/11

12. SFT 2.7/9

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10 hours ago, Paul Raven said:

Published in Daytime TV March 87, so probably a few months earlier

1. Y&R 8.8 /31

2. GH 8.3 /27

3. DOOL 8.0/28

4. OLTL 7.7/26

5. ATWT 7.3/24

6. AMC 7.1/23

7. GL 6.6/21

8. CAP 5.1/17

9. SB 4.8 /17

10. LOV 3.9/14

11. RH 3.0/11

12. SFT 2.7/9

That's odd, where's AW? :o Pre-empted that week?

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