Fri Nov 15 1996
CBS Dallas Jr Returns # 14 13.4/23
ABC Sabrina #40 10.2/17 / Clueless #52 9.0/15 / 20/20 #29 10.9/19
NBC Dateline # 48 9.3/15 Homicide #61 8.0/14
Fri April 24 1998
CBS Dallas War of the Ewings #42 7.8/14
NBC Law and Order #32 9.2/15 Homicide #32 9.2/15
ABC Sabrina #35 8.1/15 Boy Meets World #45 7.4/13 World 20/20 #11 11.4/20
I think Goutman's mindset about soaps echoed those of the majority of execs at that time.
He came to soaps as an actor in the late 70's and early 80's and then moved on to directing.That was a time when soaps underwent a dramatic change in direction (thanks Gloria!) and he was part of that.
Execs saw soaps as continuing story that needed action and drama during sweeps to keep the dollars coming in. If that meant evil twins and clones - so be it.
To get young women, they believed you needed young characters and 'hot couples'
The generational aspect and slow unravelling of stories was tossed aside.
I recall an interview with Goutman where he clicked through channels saying that's what viewers did now and only something eye catching would hold them. So soaps went for big moments to try and entice them to stay.
It was an interesting philosophy but numbers and engagement kept dropping, so they doubled down...