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Laurence Caso Wiki 2 Quote/unquote, handwrritten Larry was noted for being the ATWT EP from 1988-1995. He won an Editor's Award. During the 1988 WGA Strike he acted as HW for the show. It is widely believed that CBS - with the assistance of P&G - engineered the infamous 3 show producer shuffle. Fans call that nightmare a fruit basket turnover. In 1996 someone from ABCD offered the Creative Consultant to Caso for The City. He declined. After he left Lucy Johnson was brought on to take his job. - As if -!
Soap Opera: The Inside Story of Procter & Gamble by Alecia Swasy. Times Books. Random House. © 1993. Foreword: As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America's thirteenth largest company, lauded by business schools as a model for succeess. But behind P&G's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." The company demands conformity and unquestioning loyalty from its employees, who work in a str