What Defines An ABC/CBS/NBC Daytime Soap? in Discuss The Soaps Posted May 3, 2020 Yeah, it's definitely evolved over time. CBS was more conservative, slow-moving, family-centred, but there's that Bell vs. P&G divide that largely split the lineup down the middle in terms of subject matter. ABC has always moved faster, been more liberal, lighter, with grittier subject matter, definitely defined by Agnes Nixon's style. GH managed to keep pace, despite rarely sharing writers or producers with the Nixon shows. NBC was a mish-mash, since their 60s and 70s soaps were successful thanks to both Bell and Nixon's styles, and sort of defined by more daring adult drama, but never really reaching the youth the same way ABC did. That shifted in the 80s and 90s with the dramatic change in style of DAYS, the introduction of SB, and AW and SFT trying to keep pace. I feel like NBC never developed that clear identity of the other two, and that may have contributed to their patchy success after the mid-70s.