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November 7-11, 2016: Good Week for B&B and DAYS


Toups

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Ratings for the week November 7-11, 2016

 

 

Total Viewers
1. Y&R 4,500,000 (-94,000/-517,000)
2. B&B 3,813,000 (+125,000/+111,000)
3. GH 2,622,000 (-16,000/-222,000)
4. DAYS 2,272,000 (+100,000/-534,000)

Households
1. Y&R 3.24/11 (-.12/-.31)
2. B&B 2.74/9 (+.03/+.08)
3. GH 1.96/6 (-.01/-.17)
4. DAYS 1.71/6 (+.09/-.34)

Women 18-49 Viewers
1. Y&R 573,000 (-23,000/-238,000)
2. B&B 510,000 (+19,000/-110,000)
3. GH 451,000 (+1,000/-70,000)
4. DAYS 402,000 (+23,000/-166,000)

Women 18-49 Rating
1. Y&R 0.89/7 (-.03/-.38) <—— ties low (6th straight week) *
2. B&B 0.79/6 (+.03/-.18)
3. GH 0.7/5 (same/-.12)
4. DAYS 0.62/5 (+.03/-.27)

* Rounded to 0.9

Women 18-34 Viewers
1. Y&R 142,000 (-2,000/-104,000)
2. B&B 125,000 (+3,000/-69,000)
3. GH 111,000 (-2,000/-63,000)
4. DAYS 84,000 (+3,000/-97,000)

Women 18-34 Rating
1. Y&R 0.41 (-.01/-.31)
2. B&B 0.36 (+.01/-.21)
3. GH 0.32 (-.01/-.19) <—— ties low (5th straight week) *
4. DAYS 0.24 (+.01/-.29) <—— ties low (4th straight week) **

* Rounded to 0.3
** Rounded to 0.2

Women 25-54 Viewers
1. Y&R 834,000 (-33,000/-306,000)
2. B&B 740,000 (+17,000/-141,000)
3. GH 619,000 (-1,000/-100,000)
4. DAYS 531,000 (+36,000/-181,000)

Women 25-54 Rating
1. Y&R 1.37 (-.05/-.52)
2. B&B 1.21 (+.02/-.25)
3. GH 1.02 (same/-.17)
4. DAYS 0.87 (+.06/-.31)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.66/3,638,000
Tuesday: 2.65/3,683,000
Wednesday: 2.83/3,983,000
Thursday: 2.81/3,915,000
Friday: 2.74/3,846,000

DAYS
Monday: 1.78/2,331,000
Tuesday: 1.67/2,224,000
Wednesday: 1.80/2,452,000
Thursday: 1.69/2,181,000
Friday: 1.59/2,172,000

GH
Monday: 2.10/2,837,000
Tuesday: 1.93/2,625,000
Wednesday: 2.03/2,693,000
Thursday: 1.79/2,383,000
Friday: 1.94/2,574,000

Y&R
Monday: 3.47/4,807,000
Tuesday: 3.30/4,504,000
Wednesday: 2.98/4,214,000
Thursday: 2.98/4,185,000
Friday: 3.37/4,711,000

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Is Daytime Confidential still talking about the wonders of Franco and Nina? 

 

As for Filler Miller - ratings dropped and dropped when he was at Y&R so I'm not shocked. Frankly I'm surprised he's still there. I guess money talks and his big career of doing bad accents on FX shows had its limits. 

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I'd hardly call any gain at all a 'good week' unless it holds.  Everyone's numbers are so down year over year - the 18-49 numbers are awful across the board.  A gain in total viewers hardly matters - looks great for the headlines but if your only real gain is in total viewers, and your 18 to 49 is down year over year (given the level that they are) - the trend is still downward for every show.  It's one thing when a show was down year over year but their 18-49 was still 1.5...when you're down year over year and you're below 1.0 it's not good news for anyone.

 

I did notice a couple of times on Friday that Y&R didn't sound like the Y&R I've been hearing...the dialogue was better toward the end of the week which makes me think that although Pratt may have written some of it, it's been tweaked by someone else heavily.  As boring as the show has been, there was some good dialogue between Sharon and Dylan, Sharon and Mariah, Chelsea and Faith, etc.  The show has never looked better in recent history - maybe ever.  The difficulty will be whether SSM and Alden can get back viewers or at a minimum stop bleeding for the near term, and maybe get some  building going on.  Honestly, no show has been able to do it and that's why there are only 4 soaps left.  When your core base, your die hard fans turn the show off - they don't come back.  And no show is getting new viewers tuning in - that's why the 18-34 numbers and 18 to 49 are so bad.  If they are getting viewers, it's in the over 50 crowd that advertisers don't care about.   Retirees that are perceived to have no money or be on a fixed budget that they don't advertise to.  The Y&R team has their work cut out for them.  I'm on the fence about so many of the newer characters (newer meaning in recent history) - like Travis, Stitch, (don't know what the point of Michele is other than to break up Travis and Victoria).  I'm still not liking the Billy recast...he just doesn't seem like Billy to me.   I just see a lack of chemistry between alot of characters on this show...I don't know what it is - there's no spark among alot of them. 

 

I can't remember the actress who plays Mariah - I knew she had played Cassie but I didn't watch during any of the years she was on there really.  I just knew the history from reading recaps.  That girl is a gem in my opinion.  Give her work....alot of it. 

 

 

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