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August 10-14, 2015: GH Continues to Sink; New Low in W18-49 Demo


Toups

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Ratings for the week August 10-14, 2015

Total Viewers
1. Y&R 4,823,000 (+83,000/+395,000)
2. B&B 3,815,000 (+316,000/+356,000)
3. GH 2,555,000 (+11,000/-284,000)
4. DAYS 2,443,000 (+41,000/-46,000)

Households
1. Y&R 3.42/11 (+.04/+.15)
2. B&B 2.71/9 (+.2/+.15)
3. GH 1.88/6 (same/-.27)
4. DAYS 1.79/6 (+.06/-.09)

Women 18-49 Viewers
1. Y&R 714,000 (-17,000/+30,000)
2. B&B 581,000 (+36,000/-12,000)
3. DAYS 448,000 (-25,000/-89,000)
4. GH 389,000 (-15,000/-225,000) <—- new low *

* Previous low: 404,000 (August 3-7, 2015)
* New low for a second straight week

Women 18-49 Rating
1. Y&R 1.12/9 (-.02/+.05)
2. B&B 0.91/7 (+.06/-.02)
3. DAYS 0.7/5 (-.04/-.14)
4. GH 0.61/5 (-.02/-.35) <—- ties low *

* 17th straight week at a low
* Rounded down to 0.6

Women 18-34 Viewers
1. Y&R 211,000 (+15,000/+58,000)
2. B&B 174,000 (+43,000/+16,000)
3. GH 128,000 (-2,000/-47,000)
4. DAYS 124,000 (-12,000/-37,000)

Women 18-34 Rating
1. Y&R 0.62 (+.04/-.17)
2. B&B 0.51 (+.12/+.04)
3. GH 0.38 (same/-.14)
4. DAYS 0.37 (-.03/-.11)

Women 25-54 Viewers
1. Y&R 1,018,000 (-3,000/-72,000)
2. B&B 840,000 (+50,000/-20,000)
3. DAYS 588,000 (-16,000/-112,000)
4. GH 542,000 (-16,000/-281,000)

Women 25-54 Rating
1. Y&R 1.68 (same/-.11)
2. B&B 1.38 (+.08/-.03)
3. DAYS 0.97 (-.03/-.18)
4. GH 0.89 (-.03/-.46)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.82/4,114,000
Tuesday: 2.82/3,818,000
Wednesday: 2.61/3,772,000
Thursday: 2.68/3,817,000
Friday: 2.62/3,556,000

DAYS
Monday: 1.86/2,590,000
Tuesday: 1.76/2,404,000
Wednesday: 1.74/2,417,000
Thursday: 1.82/2,497,000
Friday: 1.74/2,306,000

GH
Monday: 2.05/2,764,000
Tuesday: 1.83/2,590,000
Wednesday: 1.96/2,627,000
Thursday: 1.73/2,367,000
Friday: 1.84/2,427,000

Y&R
Monday: 3.55/5,024,000
Tuesday: 3.42/4,816,000
Wednesday: 3.38/4,754,000
Thursday: 3.46/4,991,000
Friday: 3.29/4,531,000

 

 

 

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The wedding was part of it but the majority of it was B&B getting back the viewers they lost last week - probably due to some pre-emptions somewhere which is usually the reason when you lose 227,000 viewers in one week. 

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