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May 18-22, 2015: Good Week for B&B


Toups

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Ratings for the week May 18-22, 2015

 

Total Viewers
1. Y&R 4,872,000 (-62,000/+498,000)
2. B&B 3,916,000 (+56,000/+321,000)
3. GH 2,951,000 (-2,000/+82,000)
4. DAYS 2,197,000 (-97,000/-236,000)

Households
1. Y&R 3.5/12 (-.06/+.3)
2. B&B 2.85/10 (+.07/+.28)
3. GH 2.2/8 (same/+.01)
4. DAYS 1.68/6 (-.04/-.12)

Women 18-49 Viewers
1. Y&R 739,000 (-84,000/+18,000)
2. B&B 611,000 (+16,000/-7,000)
3. GH 516,000 (-3,000/-141,000)
4. DAYS 426,000 (-24,000/-162,000)

Women 18-49 Rating
1. Y&R 1.15/9 (-.14/+.02)
2. B&B 0.95/7 (+.02/-.01)
3. GH 0.81/6 (same/-.22) <—— ties low (5th straight week) *
4. DAYS 0.67/5 (-.03/-.25)

* Rounded down to 0.8

Women 18-34 Viewers
1. GH 172,000 (-8,000/-50,000)
1. Y&R 172,000 (-27,000/-5,000)
3. B&B 151,000 (+14,000/-11,000)
4. DAYS 139,000 (-7,000/-38,000)

Women 18-34 Rating
1. Y&R 0.51 (-.08/-.01)
1. GH 0.51 (-.02/-.15)
3. B&B 0.45 (+.05/-.03)
4. DAYS 0.41 (-.02/-.11)

Women 25-54 Viewers
1. Y&R 1,078,000 (-111,000/-8,000)
2. B&B 891,000 (-18,000/+24,000)
3. GH 709,000 (-11,000/-178,000)
4. DAYS 519,000 (-221,000/-252,000)

Women 25-54 Rating
1. Y&R 1.77 (-.19/-.01)
2. B&B 1.47 (-.03/+.05)
3. GH 1.17 (-.02/-.29)
4. DAYS 0.85 (-.04/-.42)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.98/3,989,000
Tuesday: 2.90/3,906,000
Wednesday: 2.89/3,971,000
Thursday: 2.76/3,818,000
Friday: 2.71/3,895,000

DAYS
Monday: 1.73/2,169,000
Tuesday: 1.69/2,259,000
Wednesday: 1.71/2,180,000
Thursday: 1.73/2,252,000
Friday: 1.53/2,125,000

GH
Monday: 2.34/3,112,000
Tuesday: 2.17/2,899,000
Wednesday: 2.36/3,139,000
Thursday: 2.12/2,863,000
Friday: 2.03/2,740,000

Y&R
Monday: 3.52/4,742,000
Tuesday: 3.50/4,771,000
Wednesday: 3.56/5,000,000
Thursday: 3.48/4,915,000
Friday: 3.41/4,931,000

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The true story is Y&R continued year-over-year gains in viewers almost 500K! and the demo. Clearly, Pratt's stuff is getting people to watch, so there's that. B&B - was remarkably steady in viewers all week with four days close to 3.9MM + No big deviations.

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Y&R's formula of keeping familiar faces front and center (no matter how lame the story) + lunchtime viewing habit for many = steady ratings. It's THAT simple. I think it was Jerry ver Dorn who said years ago, when questioned about GL's falling ratings, something to the effect that you can do the most inane story against a black backdrop, but as long as you have familiar faces with consistent relationships among characters with emotional ties to viewers headlining the stories, soap viewers will still tune in to see what happens next. Despite its bottom-barrel storytelling, they've still revolving their A stories around Braeden and Bergman and Thomas-Scott and Case and Morrow and Bregman, etc.

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Sad that DAYS didn't go up for a big reveal. No matter how bad a show is doing, numbers almost always goes up when there's a revelation. DAYS spent months and months on this secret and they got nothing for it.

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Week to week is less indicative IMO because they are so many variable - like weather, pre-emptions, etc. I think a four-week average and year-to-year are far more indicative about the direction when it comes to soaps. (Remember, unlike prime-time shows that really count on L+3 and L+7, soaps main measure is L+SD so you really need a lot more data to get a trend.) Y&R, like B&B has been on upswing, DAYS, sadly is spiraling. I'm not sure all the new stories, etc. in August will be enough. Trust me, I hope I'm wrong.

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