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March 9-13, 2015: Basketball Sends DAYS/GH to New Lows in Women 18-49 Viewers


Toups

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Years ago, on another soap board, some posters questioned why CBS pre-empted the soaps for basketball and I said simply...er, uh, guys, do you every check the ratings for March Madness?! For some reason, they simply didn't understand the huge $$$ generator for CBS that is college basketball. I don't follow college hoops but even I know this.

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During the past few years, the realization has extended to the Conference Tournaments - that's what this past tracking week saw so many local pre-emptions (particularly in NC/VA). They even dump primetime programming in favor of basketball. It's really no big deal, the networks know this is happening

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Ah yes, I just peaked at the ratings a year ago and see they rebounded during March Madness.

I'll be curious at B&B's numbers, granted Maya's secret wasn't revealed until the very end of Wednesday's episode.

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