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February 9-13, 2015: Y&R Up in Women 18-49 Demo


Toups

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Friday was when things started....Jill and the gang were on the plane and Neil revealed he knew it all.....of course it was the lowest eppy of the week. As Toups would say Fridays are always low. There will probably be a bump next week and then it fall again next week....there was nothing special about this week at all.

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DAYS needs to come up with a better production model. The team is coming up with stories it THINKS they audience wants - they are operating in a vacuum with no ability to kill a bad story or amp up a small one that the audience is responding to. They need to find a better way. Nothing was more clear than Sami's revenge last summer - just when everyone was getting invested - they already had done a 180. On a normal cycle - it would have continued. (Of course, all of this was mute because of ES/AS leaving, but still.

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These numbers really aren't good for any of the shows during the all important Sweeps period, more so if you compare the numbers from last year, surprisingly GH is up a bit. But most down in HH/demos. At least Y&R held steady this week, which is a nice lead in for the disaster storylines, which the show will probably go up next week. B&B is down, but 3.7 million viewers is nothing to complain about I suppose, and it is coming down from a big week 2 weeks ago (was just hoping to see it top 4 million during sweeps).

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