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November 3-7, 2014: Great Week for GH/Y&R/B&B


Toups

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11.13.2014

“THE YOUNG AND THE RESTLESS” DELIVERS ITS LARGEST AVERAGE WEEKLY AUDIENCE SINCE MARCH

This Just In…

…From CBS Entertainment

Daytime's #1 Drama Also Up Week-to-Week In All Key Women Demographics

THE YOUNG AND THE RESTLESS, daytime's #1 drama, delivered its largest average weekly audience since March, according to Nielsen live plus same day ratings for the week ending Nov. 9.

For the week, THE YOUNG AND THE RESTLESS averaged 4.98 million viewers, up +6% from the prior week (from 4.71m) and its largest audience since the week ending March 7. Among key women demographics, it was up +5% in women 25-54 (2.0/13 from 1.9/12), +8% in women 18-49 (1.3/09 from 1.2/09) and +17% in women 18-34 (0.7/06 from 0.6/05).

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B&B was pre-empted in 11% of country and Y&R in 7%, which makes the Wednesday ratings even more impressive. GH and DAYS suffered as well. One wonders how well those episoes would've done if not for that 70+ minute press conference. This week's ratings will probably be decent as cold weather started moving in.

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GH would have been over 3 million without the presumptions and it's still fabulous. It was a huge banner week and even up from last year robins return. The soap that needs help is days it's so flat and dull. It's time for a new head writer at the helm and also slow the show down. It doesn't allow the show to fix what's working and what's not. Lorraine Broderick should be named new head writer.

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