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September 8-12, 2014: Good Week for Y&R and GH


Toups

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http://www.cbspressexpress.com/cbs-entertainment/releases/view?id=40739

THE YOUNG AND THE RESTLESS" DELIVERS ITS LARGEST WEEKLY AUDIENCE AND BEST WOMEN 18-49 RATING SINCE MARCH

This Just In…

…From CBS Entertainment

Week Featured the Return of CBS Daytime Veteran and "Criminal Minds" Star

Shemar Moore

THE YOUNG AND THE RESTLESS, featuring the return of CBS Daytime veteran and CRIMINAL MINDS star Shemar Moore for two episodes, delivered its largest weekly audience and best women 18-49 rating since March, according to Nielsen live plus same day ratings for the week ending Sept. 14.

THE YOUNG AND THE RESTLESS averaged 4.70 million viewers (up +3% from the prior week), 1.3/09 in women 18-49 (up +8%) and 2.0/13 in women 25-54 (up +5%). It was THE YOUNG AND THE RESTLESS’ best viewer and women 18-49 deliveries since the week ending March 28.

Moore, who appeared as series regular on THE YOUNG AND THE RESTLESS for 11 years (1994-2002 and 2004-2005), reprised his role as the charismatic Malcolm Winters, a portrayal that earned him a Daytime Emmy® Award for Outstanding Supporting Actor in a Drama Series in 2000.

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Press Contacts: Ed Harrison 818-655-1584 [email protected]

Kelli Raftery 818-655-1598 [email protected]

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Can't wait to see the breakdown of the days he was on. It's great that CBS credits SM's appearance. Of course, it's additionally publicity for CM and the credit definitely shows SM that he's valued and therefore should continue to make many many more shirtless cameo appearances on Y&R.....

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I give credit to JFP for finally realizing that 80s sitcom stars won't help Y&R but perhaps bringing on an actual known Y&R character that people might actually give a damn about could draw some interest.

Now all they have to do is write worthy storylines that actually reflect this principle.

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Woo-hoo! I'm thrilled to see that Shemar's return brought in the numbers. Hopefully Nina Tassler is paying attention.

I have to give credit where it's due though. CBS did a very good job of promoting his return. The ads, the Talk appearance, the social media, etc... CBS could teach ABC a lot about promotion.

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