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May 26-30, 2014: Y&R Hits New Low in Women 18-49 Demo


Toups

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Women 18-49 Viewers
1. Y&R 642,000 (-77,000/-239,000) <—— new low

Women 18-49 Rating
1. Y&R 1.0/7 (-.1/-.4) <—— new low *

* This is Y&R’s 8th straight week hitting a low


I know there was a holiday, but 8 straight weeks at a low is not good. I think Passanante and Altman could be in trouble.
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As Grandma Khan used to say, "You get what you pay for." And SONY is definitely getting what they're paying for. wink.png

If I were Steve Kent, I'd give the two another four weeks. If the ratings continue the downward trend, then I would begin searching for replacements.

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So far what I will say is I have been disappointed. Jean has Alot Of strengths and is a daytime vet. Maybe she needs a better co head writer. Maybe Kay Alden and Jean as a team but I think Shelley should be demoted. She's not strong enough in the position. I have been really bored with y and r.

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