B&B I thought was terrible for most of the 2000's because the focus was so limited on Brooke, Ridge, Taylor and Stephanie and that story had been played out. I also think they had a difficult time developing a next generation. Once Liam, Hope and Steffy arrived the show seemed to hit a creative stride and has remained good since then. Katie and Bill were also excellent addtions and Donna and Pam don't get much credit, but they too were important parts to rebooting B&B. I think what helps them is that they modernized the show, but it still feels like a Bell soap. You still have the lush, classic scores, but they can still put a modern song in WHEN IT'S APPROPRIATE. The show still looks expensive, like a Bell soap should look. It's also maintained the themes that the show was known for. You have the fashion shows, the business stories, the love triangles, the have and the have nots mingling and the tone has remained the same.
With Y&R, it's failed because each new headwriter has made it their goal to simply create a new show. Maria Arena Bell came the closest to properly rebooting the show, but she always failed when it came to picking a co-HW. I also feel she didn't know when to leave well enough alone and end a storyline or write a character off. She often had good stories or good ideas that went on too long and ended up becoming crazy and outlandish. It's a shame she couldn't work out because the potential was there. With the right Co-HW and the right Executive Producer she could've worked. With Lynn Latham, she's another one that had great ideas and I loved how well integrated the minority characters became. Dru was suddenly the leading lady and that was fabulous. The ratings were also terrific during her run (at least until Rowell left and things went downhill). Again, too much power is what hurt her. Had it been say Kay Alden and Lynn Latham as equal Co-HWs with Ed Scott or David Shannessey or Sally McDonald as EP, the show would be rocking and rolling.
Y&R also made a HUGE mistake in firing Marnie Siatta, the casting director. She started from the bottom and trained under Bill Bell and cast so many amazing actors. The best thing Ed Scott could've done during his DAYS stint is hire Siatta as the Casting Director. She has done amazing things there and cast actors with such good energy and star power. I don't feel like they're trying to cast ABC stars or DAYS stars or beefcake. I feel like they're casting actors that fit the DAYS brand, which is another thing that has been lacking at Y&R. The actors just don't feel like Y&R or Bell soap actors. I don't know how to describe this exactly, but it doesn't feel right. I guess it just comes down to not casting the right actor for the show.