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Did CBS Cancel "GL" and "ATWT" or Was It Procter & Gamble?


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#1 Errol

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Posted 30 March 2013 - 07:39 PM

I'm interested in your thoughts on this topic as I recently spoke with Angelica McDaniel, Senior Vice President, CBS Daytime, on this very topic in an upcoming interview. I'm interested in seeing the fan response before posting the interview in full on the website.


So, I ask...Did CBS cancel "Guiding Light" and "As The World Turns," or was their production company, Procter & Gamble, the ultimate culprits?


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#2 Vee

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Posted 30 March 2013 - 07:40 PM

I was always under the impression it was P&G. They didn't give a [!@#$%^&*].


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#3 jfung79

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Posted 30 March 2013 - 07:41 PM

P&G neglected the shows, but CBS cancelled them.  I really don't see that there's any room for dispute of that.  CBS is of course going to try to deflect blame.


Edited by jfung79, 30 March 2013 - 07:41 PM.

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#4 John

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Posted 30 March 2013 - 07:46 PM

I always thought it was CBS. However I seriously doubt P&G put any effort into getting them seen elsewhere


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#5 Nothin'ButAttitude

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Posted 30 March 2013 - 08:00 PM

I always said Procter & Gamble because Les Moonves made it clear when ATWT was cancelled that CBS was done with production own soaps (even though they still have Y&R and B&B but I digress), but he seemed to suggest that he/CBS would've bought the rights to P&G soaps if P&G would've allowed it. So P&G is responsible. Plus, look at the whole ordeal with SoapClassics. DVDs were selling quickly (and I still need Jennifer's trial on GL to complete the set but will possibly never get it) and P&G nixed that too. It's been Procter and Gamble from day uno. They'd rather kill these shows than allow someone else to gain the rights, fix them, and make P&G/Telenext look like the flops they are. 


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#6 Eric83

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Posted 30 March 2013 - 08:02 PM

I remember a former poster on here, said CBS offered to buy GL and ATWT since the mid-90's, but each time P&G said no.

 

Honestly, I am glad GL ended. Peapack was a disaster, ATWT could have/should have continued going.


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#7 ~bl~

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Posted 30 March 2013 - 08:03 PM

I blame P&G for what they did to the shows. As a corporation they had tons of money they could have invested in the shows, and didn't do that. 


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#8 Soapsuds

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Posted 30 March 2013 - 08:03 PM

Seriously not to be a bitch but why are we rehasing this again?? Unless the shows are coming back on air which they are not....I dont care what she has to say.


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#9 dragonflies

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Posted 30 March 2013 - 08:04 PM

It was obvious for years that P&G wanted out of the soap biz........


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#10 Nothin'ButAttitude

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Posted 30 March 2013 - 08:05 PM

I remember a former poster on here, said CBS offered to buy GL and ATWT since the mid-90's, but each time P&G said no.

 

Honestly, I am glad GL ended. Peapack was a disaster, ATWT could have/should have continued going.

 

I've heard that too. (Speculation) I've also heard that ABC wanted Another World for their lineup in 99 when NBC cancelled it, but P&G said no. They also wanted the rights to Felicia Gallant too and P&G said no, hence why Gretel Rae Cummings was brought back. P&G has gotten many options over the years and each time they've turned them down when in the long run, it could've suited them. 


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#11 jfung79

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Posted 30 March 2013 - 08:13 PM

It's true that ABC offered to buy the rights to AW in 1999.  R Scott Collishaw wrote about finding out as the show was winding down that the ABC rumor was true. 

 

P&G not selling the rights was because they realized the value of the property they had though and saw the value of the archive and the characters -- the exact opposite of not wanting to be involved with soap operas anymore.

 

If ABC wanted to air AW, they could have paid a fee to P&G to keep making it.  Giving ABC creative control over the legacy of Another World would have been a disaster for the memory of AW, given that Brian Frons was just a couple years away from coming to ABC Daytime.  So I don't blame P&G one bit for not selling.

 

I agree P&G may have wanted out of the soap biz, but I think if that is the case, it was the parent corporation that wanted out, not Procter and Gamble Productions/TeleNext.  Also while MADD was there, there were still things like college soap writer contests ... The whole P&G conspiracy going back to the 90s is not really supportable in my view.  If they firmly decided they wanted out, it was in the mid-2000s, not going back to the 90s.


Edited by jfung79, 30 March 2013 - 08:14 PM.

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#12 Marco Dane

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Posted 30 March 2013 - 08:16 PM

Imagine if AW did go to ABC when would it have aired???


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#13 Nothin'ButAttitude

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Posted 30 March 2013 - 08:26 PM

It's true that ABC offered to buy the rights to AW in 1999.  R Scott Collishaw wrote about finding out as the show was winding down that the ABC rumor was true. 

 

P&G not selling the rights was because they realized the value of the property they had though and saw the value of the archive and the characters -- the exact opposite of not wanting to be involved with soap operas anymore.

 

If ABC wanted to air AW, they could have paid a fee to P&G to keep making it.  Giving ABC creative control over the legacy of Another World would have been a disaster for the memory of AW, given that Brian Frons was just a couple years away from coming to ABC Daytime.  So I don't blame P&G one bit for not selling.

 

I agree P&G may have wanted out of the soap biz, but I think if that is the case, it was the parent corporation that wanted out, not Procter and Gamble Productions/TeleNext.  Also while MADD was there, there were still things like college soap writer contests ... The whole P&G conspiracy going back to the 90s is not really supportable in my view.  If they firmly decided they wanted out, it was in the mid-2000s, not going back to the 90s.

 

Thanks for confirming that! wink.png I've always heard that it was rumor but never knew if it was true or not. I agree that giving ABC creative control could've been disastrous but the selfish part of me would've wanted to see if they proved us wrong. And I agree that it was the parent company, Procter and Gamble, that wanted out; however, the last decade these shows were on the air made me question the production company too. Even though I loathed MADD for what she did to Michael Zaslow, I do think that under her rule, these shows did have a central power to answer too, and she did toss people out quick, fast, and in a hurry when ratings did not resonate. IMO, around late 2006-2007 when there was still some hope for these shows, P&G productions should've stepped in and did a massive overhaul behind the scenes, getting rid of Goutman and Wheeler in the process, regardless of them winning emmys, WGA awards, etc. 


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#14 MontyB

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Posted 30 March 2013 - 08:29 PM

Imagine if AW did go to ABC when would it have aired???

That's what I'd like to know.

 

Anyway, P&G stopped production on The Edge of Night all those years ago when ABC wanted to keep it, so  I believe it's the same thing in the case of GL and ATWT.


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#15 Nothin'ButAttitude

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Posted 30 March 2013 - 08:34 PM

That's what I'd like to know.

 

Anyway, P&G stopped production on The Edge of Night all those years ago when ABC wanted to keep it, so  I believe it's the same thing in the case of GL and ATWT.

 

Exactly. Does anyone knows whether or not NBC felt the same way about SEARCH too? (i.e. wanting to keep them on their lineup)


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#16 John

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Posted 30 March 2013 - 08:34 PM

Exactly. Does anyone knows whether or not NBC felt the same way about SEARCH too? (i.e. wanting to keep them on their lineup)

Nope Brian Frons canceled it


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#17 ~bl~

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Posted 30 March 2013 - 08:35 PM

P&G went down when Ed Trach was out of as the head. Ken Fitts at least had P&G history, but MADD not such much. She took her golden parachute in 2005 when they slashed and burned the GL budget.


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#18 Marco Dane

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Posted 30 March 2013 - 08:36 PM

That's what I'd like to know.

 

Anyway, P&G stopped production on The Edge of Night all those years ago when ABC wanted to keep it, so  I believe it's the same thing in the case of GL and ATWT.

 

probably OLTL or AMC would had be canceled or it would had aired at 11 and The View might would had been canceled


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#19 jfung79

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Posted 30 March 2013 - 08:37 PM

Thanks for confirming that! wink.png I've always heard that it was rumor but never knew if it was true or not. I agree that giving ABC creative control could've been disastrous but the selfish part of me would've wanted to see if they proved us wrong. And I agree that it was the parent company, Procter and Gamble, that wanted out; however, the last decade these shows were on the air made me question the production company too. Even though I loathed MADD for what she did to Michael Zaslow, I do think that under her rule, these shows did have a central power to answer too, and she did toss people out quick, fast, and in a hurry when ratings did not resonate. IMO, around late 2006-2007 when there was still some hope for these shows, P&G productions should've stepped in and did a massive overhaul behind the scenes, getting rid of Goutman and Wheeler in the process, regardless of them winning emmys, WGA awards, etc. 

You're welcome!  This is the article in SOD that R. Scott Collishaw wrote: http://www.igs.net/~awhp/chat14.html ... The ABC rumor is briefly confirmed in the April 26, 1999 entry.  I just speculated as to why P&G may have turned it down though (wanting to keep the characters particularly, like the ones who were going to ATWT), so that part is not confirmed.

 

I think if ABC had bought AW, they might have replaced the already-struggling Port Charles with it as a half-hour soap.  I don't think they would have cancelled OLTL or AMC, although they might have cut one of them down to a half hour.  The main thing is I think they would have cancelled AW pretty quickly though and just taken some characters from AW like Felicia.


Edited by jfung79, 30 March 2013 - 08:38 PM.

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#20 dragonflies

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Posted 30 March 2013 - 08:39 PM

not to get off topic, but I remember years ago ABC was also interested in DOOL, cause word was NBC was ready to cancel it, and ABC was rumored to be cancelling OLTL if they did get DOOL

 

That would have been a disaster, imagine the backlash cancelling OLTL for DOOL


Edited by dragonflies, 30 March 2013 - 08:39 PM.

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