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December 3-7, 2012: New Low for Y&R in Women 18-49 Viewers


Toups

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YR needs to go down for even thinking of re-visiting that vile trash, Sham! I'm hoping Jill are only putting them back together to show how nasty and sick they really are. I don't even watch, but I'm still hoping because this pairing is truly disturbing. I was once a Sharon fan. Now, I'd just like her buried alive!

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I don't think that's the problem. And the dailies didn't trend similarly as is normally the case when there are preemptions or outside influences. GH peaked early in the week and dipped as the week continued. The other soaps had stable viewership through the week.

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My working theory is that we're coming off a sweeps bump. I think that ratings the week before were buoyed a little bit by people extending their holidays but now folks are just checking out. I'm not married to that theory but when we see bumps /drops across the board, I always assume the reason is external and I can't think of another one.

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