October 19-23, 2009

[Toups]

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week October 19-23, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,054,000 (-253,000/+65,000)

2. B&B 3,241,000 (-250,000/-279,000)

3. DAYS 3,002,000 (-37,000/+346,000)

4. AMC 2,670,000 (+68,000/-73,000)

5. GH 2,565,000 (-15,000/-62,000)

6. OLTL 2,492,000 (-75,000/-147,000)

7. ATWT 2,447,000 (-103,000/-296,000)

HH

1. Y&R 3.7/13 (-.1/same)

2. B&B 2.4/8 (-.1/-.3)

3. DAYS 2.2/7 (same/+.2)

4. AMC 2.0/7 (same/-.1)

5. GH 1.9/6 (same/-.2)

5. OLTL 1.9/6 (same/-.1)

7. ATWT 1.8/6 (same/-.3)

Women 18-49 Viewers

1. Y&R 1,140,000 (-80,000/+89,000)

2. DAYS 867,000 (-44,000/-66,000)

3. GH 843,000 (-47,000/-19,000)

4, AMC 735,000 (+14,000/-131,000)

5. OLTL 710,000 (-64,000/-108,000)

6. B&B 707,000 (-41,000/-67,000)

7. ATWT 592,000 (+22,000/-120,000)

Women 18-49 Rating

1. Y&R 1.7/11 (-.1/+.1)

2. DAYS 1.3/8 (-.1/-.1)

2. GH 1.3/8 (same/same)

4. B&B 1.1/7 (same/-.1)

4. AMC 1.1/7 (same/-.2)

4. OLTL 1.1/7 (-.1/-.1)

7. ATWT 0.9/6 (same/-.2)

Girls 12-17 Viewers

1. OLTL 44,000 (-6,000/+19,000)

2. GH 43,000 (+3,000/+31,000)

3. Y&R 38,000 (same/-4,000)

4. DAYS 27,000 (-6,000/-23,000)

5. AMC 25,000 (+5,000/-4,000)

6. B&B 18,000 (+1,000/-8,000)

7. ATWT 17,000 (-4,000/-19,000)

Women 18-34 Rating

1. Y&R 1.2/8 (same/+.3)

2. DAYS 1.0/6 (+.1/-.2)

3. AMC 0.9/6 (same/same)

3. GH 0.9/6 (same/same)

5. OLTL 0.8/5 (-.1/-.1)

6. B&B 0.7/5 (same/+.1)

7. ATWT 0.6/4 (+.1/+.1)

Men 18+ Viewers

1. Y&R 1,211,000 (-69,000/-46,000)

2. B&B 701,000 (-103,000/-36,000)

3. DAYS 605,000 (-27,000/+72,000)

4. AMC 545,000 (+52,000/+34,000)

5. ATWT 524,000 (-23,000/-20,000)

6. GH 482,000 (+4,000/+47,000)

7. OLTL 467,000 (+11,000/+6,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,751,000

Tuesday: 2.0/2,690,000

Wednesday: 2.0/2,598,000

Thursday: 2.0/2,613,000

Friday: 2.0/2,699,000

ATWT

Monday: 1.7/2,298,000

Tuesday: 1.8/2,459,000

Wednesday: 1.7/2,287,000

Thursday: 1.8/2,474,000

Friday: 1.9/2,717,000

B&B

Monday: 2.4/3,283,000

Tuesday: 2.5/3,280,000

Wednesday: 2.2/2,962,000

Thursday: 2.5/3,378,000

Friday: 2.3/3,301,000

DAYS

Monday: 2,4/3,257,000

Tuesday: 2.3/3,076,000

Wednesday: 2.1/2,897,000

Thursday: 2.0/2,706,000

Friday: 2.3/3,073,000

GH

Monday: 1.9/2,727,000

Tuesday: 2.0/2,628,000

Wednesday: 1.9/2,539,000

Thursday: 1.9/2,518,000

Friday: 1.9/2,413,000

OLTL

Monday: 2.0/2,823,000

Tuesday: 1.9/2,461,000

Wednesday: 1.9/2,385,000

Thursday: 1.8/2,340,000

Friday: 1.9/2,449,000

Y&R

Monday: 3.8/5,059,000

Tuesday: 3.7/4,922,000

Wednesday: 3.7/4,961,000

Thursday: 3.7/5,169,000

Friday: 3.6/5,169,000

----------------------

For the SEASON September 21, 2009 through October 25, 2009

HH

1. Y&R 3.8

2. B&B 2.4

3. DAYS 2.3

4. GH 2.1

5. AMC 2.0

6. OLTL 1.9

7. ATWT 1.8

Women 18-49 Rating

1. Y&R 1.8

2. DAYS 1.4

2. GH 1.4

4. OLTL 1.2

5. AMC 1.1

5. B&B 1.1

7. ATWT 0.9

[BlueLick]

Interesting week here as the soaps are expected to take a fall from such a huge week but sweeps are coming up so there's a chance the soaps will either stay close to where their at or drop slightly in the next few weeks.

DAYS will be the one show's ratings that I really look for as its on the verge of making history and capturing that 2nd place spot from B&B for the first time in years. DAYS is the strongest soap on TV right now as its practically a brand new show with interesting new characters who are starting to landmark their own status. They've gone the right route and the right direction with the way they've written the show.

The funniest thing about DAYS right now was that this show was in danger back in '07 and was expected to be the first of the FINAL 8 soaps to be cancelled yet it might have even more life than the rest since it does well overseas and has found a rebirth. NBC's decision to renew the show will be an ownership decision this time around as Comcast might be making the decision on it. DAYS is one of the few shows on the network to have grown in recent years so its definitely a keeper unless they want their rival ABC to pick it up.

November could be a big month for DAYS as I predict a 2.4 or 2.5 on Veteran's Day or whatever other holidays they have in November.

When looking at Y&R, it seems to be a show that has proved that the audience still has range and Victor in November should be huge. I've got reason to believe that soaps have enough to live on here if given the chance.

My guilty pleasure soap right now is ATWT, I'm loving what I'm seeing but the show has gone the expected to be cancelled route unfortunately. Man I wish someone would pickup GL and ATWT and revive them.

[Brady_fan]

i hope days will go up along with gh & oltl

[brwnsugar33]

Here is to hoping Days increase and to hoping to see an increase for OLTL and AMC and ATWT. I can't wait to see if Y&R picked up more viewers.

[Lucid]

c'mon Days! rooting for a nice bump, thanks Toups

[Raven04]

lets go DOOL!

I expect a big bump for DOOL in the upcoming days/weeks..Sweeps are coming up: you have Vivian returning, the baby reveal, etc...

[DAYS]

My Predictions:

1. Y&R 3.7

2. B&B 2.4

3. DAYS 2.3

4. OLTL 2.0

4. AMC 2.0

4. GH 2.0

7. ATWT 1.8

[jfung79]

If soaps are able to hold on to most of their gains this week, I think the daytime soap industry is officially not going away anytime soon!

BlueLick, glad you are liking ATWT! No reason to treat it as a guilty pleasure, it is definitely good. I have faith that November sweeps ratings can save the show. If people watch and stop fueling the cancellation meme with "Oh, it's gonna be canceled, hopeless, last year", blah blah blah blah blah. As you pointed out, Days was in even bigger danger than GL in 2007, and now look at it!

[MarkH]

Nah...I wish it could be true, but it's not.

If they hold on to their gains for 52 weeks or something, then we can talk. But even then, long-term viability is challenged by the anemic numbers. True longevity would involve creeping the numbers back up, and that's never going to happen. The alternative would be to change the cost-model for funding and monetizing these shows...and that's not going to happen quickly enough.

But the history of daytime ratings, from the 1950s, clearly shows us that it's the longer TREND that is the killer.

Last week, I posted this GL ratings graph as a demo. GL had been at or near the bottom of the ratings pool since the early 1980s. Any 1-2 week bump up by a few ratings points (0.2 or 0.3) could not have saved a show that was on a trajectory like this:

[DRW50]

Daytime is in a rough place but I'm not sure if GL's trajectory is the right starting point. That show was facing cancellation starting in 1994, at least. Besides that, CBS did not own GL, as they don't own ATWT. I think the soaps which are owned, or partly owned, by the network may stay around longer, especially if nothing else comes along which really does that much better. So far, it hasn't.

Anyway, I think the soaps will go down, although I'd like to see DAYS and ATWT and OLTL go up. OLTL is uneven (as always this year ) but ATWT and DAYS have gotten much stronger on an overall level, moreso than I've seen on soaps in a long time. I can almost watch the entire episodes. Of course ATWT is in the middle of a big stunt, but still, ask me how much of GH I can watch during their stunts.

[amazing7]

My Predictions are:

1. Y&R 3.8

2. B&B 2.4

3. DAYS 2.2

3. GH 2.2

4. OLTL 2.0

5. AMC 1.8

5. ATWT 1.8

[jfung79]

MarkH, frankly your graph missses the point. Ratings going back decades are irrelevant. Your "1960s-1990s determinism" has always baffled me. As for GL being at or near the bottom since the early 80s, your own graph shows a spike in the early 90s. But again, that's irrelevant.

Graph back the last five years for a better picture of the trends in viewing NOW for daytime soaps. The picture is still grim but decades-long determinism is not a convincing argument to me. It mixes housewives entering the workforce with the rise of cable and the Internet all as if one has to do with the others.

Soaps are staying!

And you said well a couple weeks doesn't matter ... What about Days, that's been *two years* of stabilization or growth since it was in greater danger than GL in 2007! If Days can do it, other soaps can too.

[marceline]

What's so special about this week?

[jfung79]

It'd just be the second week in a row of good ratings, and also a good sign heading into November sweeps. Nothing particularly super special, sorry for misleading.

[Kimmiemae]

My prediction..

1. Y&R 3.6

2. B&B 2.3

3. DAYS 2.2

3. GH 2.0

4. OLTL 2.0

5. ATWT 1.8

5. AMC 1.8