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August 3-7, 2009


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week August 3-7, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,703,000 (-235,000/-350,000)

2. B&B 3,367,000 (-104,000/-214,000)

3. DAYS 2,531,000 (-273,000/+51,000)

4. OLTL 2,476,000 (-98,000/-44,000)

5. GH 2,442,000 (-158,000/-226,000)

6. AMC 2,410,000 (-14,000/-55,000)

7. ATWT 2,226,000 (-58,000/-401,000)

8. GL 1,995,000 (-8,000/-308,000)

HH

1. Y&R 3.4/11 (-.2/-.3) <-------- ties low rating (Last time: July 13-17, 2009)

2. B&B 2.4/8 (-.1/-.2)

3. AMC 1.9/6 (+.1/same)

3. GH 1.9/6 (same/-.2)

3. OLTL 1.9/6 (same/same)

6. DAYS 1.8/6 (-.1/-.1) <-------- ties low rating (Last time: July 20-24, 2009)

7. ATWT 1.6/5 (-.1/-.3) <-------- ties low rating (Last time: July 13-17, 2009)

8. GL 1.5/5 (same/-.1)

Women 18-49 Viewers

1. Y&R 1,089,000 (-12,000/+24,000)

2. GH 767,000 (-50,000/-37,000)

3. OLTL 753,000 (-12,000/-37,000)

4. B&B 749,000 (-22,000/+13,000)

5. AMC 735,000 (-6,000/-16,000)

6. DAYS 649,000 (-75,000/-9,000)

7. ATWT 532,000 (-36,000/-106,000)

8. GL 436,000 (-51,000/-154,000)

Women 18-49 Rating

1. Y&R 1.6/11 (-.1/same)

2. GH 1.2/7 (same/same)

3. OLTL 1.1/8 (-.1/-.1)

3. AMC 1.1/7 (same/same)

3. B&B 1.1/7 (-.1/same)

6. DAYS 1.0/6 (-.1/same) <------ ties low rating (Last time: August 4-8, 2008)

7. ATWT 0.8/5 (-.1/-.2)

8. GL 0.7/4 (same/-.2)

Girls 12-17 Viewers

1. GH 59,000 (+18,000/+29,000)

2. OLTL 56,000 (-7,000/+5,000)

3. DAYS 55,000 (-16,000/+10,000)

4. Y&R 37,000 (-9,000/+5,000)

5. B&B 26,000 (same/+10,000)

6. AMC 25,000 (-5,000/-26,000)

7. ATWT 17,000 (-4,000/same)

8. GL 13,000 (+1,000/-7,000)

Women 18-34 Rating

1. Y&R 1.0/11 (-.1/+.1)

2. OLTL 0.9/8 (same/+.1)

2. AMC 0.9/7 (same/+.2)

4. GH 0.8/7 (-.1/+.1)

4. DAYS 0.8/6 (-.1/+.1)

6. B&B 0.6/7 (-.1/same)

7. ATWT 0.4/5 (-.1/-.1)

7. GL 0.4/4 (same/same)

Men 18+ Viewers

1. Y&R 1,028,000 (-154,000/-202,000)

2. B&B 658,000 (-52,000/-150,000)

3. DAYS 479,000 (-85,000/-9,000)

4. AMC 444,000 (+25,000/-67,000)

5. ATWT 398,000 (-15,000/-140,000)

6. OLTL 395,000 (-20,000/-68,000)

7. GL 382,000 (+12,000/-80,000)

8. GH 349,000 (-89,000/-149,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,462,000

Tuesday: 1.8/2,373,000

Wednesday: 1.8/2,407,000

Thursday: 1.9/2,322,000

Friday: 1.9/2,487,000

ATWT

Monday: 1.7/2,264,000

Tuesday: 1.6/2,170,000

Wednesday: 1.7/2,281,000

Thursday: 1.6/2,217,000

Friday: 1.6/2,197,000

B&B

Monday: 2.5/3,411,000

Tuesday: 2.4/3,289,000

Wednesday: 2.5/3,464,000

Thursday: 2.3/3,198,000

Friday: 2.4/3,472,000

DAYS

Monday: 1.7/2,406,000

Tuesday: 1.9/2,687,000

Wednesday: 1.9/2,592,000

Thursday: 1,8/2,688,000

Friday: 1.6/2,280,000

GH

Monday: 1.8/2,481,000

Tuesday: 1.8/2,309,000

Wednesday: 1.9/2,554,000

Thursday: 1.8/2,341,000

Friday: 2.0/2,525,000

GL

Monday: 1.5/2,022,000

Tuesday: 1.5/2,006,000

Wednesday: 1.5/1,972,000

Thursday: 1.5/2,026,000

Friday: 1.4/1,947,000

OLTL

Monday: 1.9/2,609,000

Tuesday: 1.8/2,325,000

Wednesday: 2.0/2,711,000

Thursday: 1.9/2,362,000

Friday: 1.8/2,374,000

Y&R

Monday: 3.4/4,619,000

Tuesday: 3.4/4,585,000

Wednesday: 3.5/4,968,000

Thursday: 3.4/4,713,000

Friday: 3.2/4,630,000

----------------------

For the SEASON September 22, 2008 through August 9, 2009

HH

1. Y&R 3.7

2. B&B 2.6

3. DAYS 2.2

4. GH 2.1

5. AMC 2.0

5. OLTL 2.0

7. ATWT 1.9

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.5

3. DAYS 1.4

4. B&B 1.2

4. AMC 1.2

4. OLTL 1.2

7. ATWT 1.0

8. GL 0.8

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My predictions for week of August 3-7, 2009:

RANK/SHOW/HH/SHARE/+-LAST WEEK/+-LAST YEAR

1-Y&R 3.6/11 (same/-.1)

2-B&B 2.5/8 (same/-.1)

3-GH 2.0/7 (+.1/-.1)

4-DAYS 1.9/6 (same/same)

4-OLTL 1.9/6 (same/same)

6-AMC 1.8/6 (same/-.1)

6-ATWT 1.8/6 (+.1/-.1)

8-GL 1.6/5 (+.1/same)

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Women 18-49 Demo

1. Y&R 1.6 (-.1)

2. GH 1.2 (same)

3. OLTL 1.1 (-.1)

3. B&B 1.1 (-.1)

3. AMC 1.1 (same)

6. DAYS 1.0 (-.1)

Women 18-49 Viewers

1. Y&R 1.09 million

2. GH 767,000 (-50,000)

3. OLTL 753,000 (-12,000)

4. B&B 749,000 (-22,000)

5. AMC 735,000 (-6,000)

6. DAYS 649,000 (-75,000)

**Based on the only 14,000 difference between GH and OLTL in this demo, GH just barely made a 1.2 instead of a 1.1 in the demo**

Women 18-34 Demo

1. Y&R

2. OLTL 0.9 (same)

2. AMC 0.9 (same)

**GH below 0.9, lost at least 0.1 from last week. DAYS may or may not have tied OLTL and AMC for 2nd place***

_____________________________________________________________________________________________

Thursday, August 13, 2009

ABC Television Network

PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT -

RATINGS FOR ABC DAYTIME (WK OF 8/3)

Fringe Ratings Report: ABC Daytime Programming -- Week of August 3, 2009

ABC Stands as Daytime's No. 1 Network in Women 18-49 for the 4th Straight Week, Outperforming Key Competitors CBS and NBC by 20%

Delivering its Largest Summer Audience of 2009 in Viewers and Key Women, "The View" Hits a 5-Month High in Women 18-49 and 3-Month High in Women 18-34

All ABC Shows Place in Daytime's Top 5 in Women 18-49,

with 3 of the Top 5 in Women 18-34

ABC Daytime

* Towering over key competitors by double-digit percentages, ABC ranked as Daytime's No. 1 network in target Women 18-49 (1.2 rating/786,000) for the 4th consecutive week,, overshadowing CBS (1.0 rating/676,000) and NBC (1.0 rating/649,000) by a solid 20%.

* This week stood as "The View's" most-watched week of Summer 09 in Total Viewers (3.68 million) and core Women, hitting a 5-month high in Women 18-49 (890,000 - since week of 3/30/09) and a near 3-month high in Women 18-34 (308,000 - since week of 5/18/09).

* In Women 18-49, all ABC shows placed among Daytime's Top 4: "The View" (No. 2 - 1.3 rating/890,000), "General Hospital" (No. 3 - 1.2 rating/767,000), "One Life to Live" (No. 4T - 1.1 rating/753,000) and "All My Children" (No. 4T - 1.1 rating/735,000).

* In Women 18-34, ABC owned 3 of the Week's Top 5 Daytime programs with "The View" (No. 2T - 0.9 rating/308,000), "One Life to Live" (No. 2T - 0.9 rating/297,000) and "All My Children" (No. 2T - 0.9 rating/289,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of August 3, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.30 million No. 1 ABC 1.2/786,000

No. 2 ABC 2.75 million No. 2 CBS 1.0/676,000

No. 3 NBC 2.53 million No. 2 NBC 1.0/649,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.09 million

The View ABC 1.3/890,000

General Hospital ABC 1.2/767,000

One Life to Live ABC 1.1/753,000

The Bold and the Beautiful CBS 1.1/749,000

All My Children ABC 1.1/735,000

Source: NTI, Live + Same Day: Week of 8/3/09. All ranks based on rating unless otherwise noted.

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BTW, for those interested, there are about 66,300,000 women 18-49 TV viewers in the US.

Based on this stat, the cutoff for a 1.2 rating in women 18-49 (or 1.2%) is 763,000. 763,000 women 18-49 viewers gets you a 1.2 rating in the women 18-49 demo (because it comes out to 1.150%, rounded up to 1.2), while 762,000 women 18-49 viewers gets you a 1.1 rating in that demo (because it comes out to 1.149%, rounded down to 1.1). In other words, had GH gotten just 5,000 less women 18-49 viewers this week, it would've received a 1.1 rating instead of a 1.2 rating in that demo.

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