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SOD: All Soaps... [4/21/09]


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Guest dc cubs

For those wondering why GL's cancellation didn't warrant more coverage on the SOD cover, it is on the SOW cover. I don't have the issue myself yet but you can see it on the SOD/SOW web site.

SOW Cover

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So, we should put Eli Stone on the cover of TV Guide? A cover story about a show nobody watches?

I understand what you're saying...totally, emotionally! I also think a GL cover might sell better, because this will draw out the long-term lapsed viewers--especially if (like SOW) they put Roger and Bert and Maureen etc on there.

But, from a business perspective, not putting a dying soap on the cover makes too much sense. Business is seldom compassionate.

The subscriber cover does honor GL...

... as you see. SOD has been doing separate subscriber/newstand covers for a while now.

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It's not weekly. But P&G soaps get more play on the subscriber covers. They must have market research that says Y&R sells the most newsstand copies, but a larger proportion of subscribers like P&G.

To my knowledge, SOW only goes with one cover.

This has been happening for at least a few years.

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