[Toups]

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week February 16-20, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 5,457,000 (+399,000/-398,000)
2. B&B 3,573,000 (+41,000/-533,000)
3. DAYS 3,017,000 (+172,000/-198,000)
4. GH 2,801,000 (+59,000/-260,000)
5. AMC 2,729,000 (+228,000/-167,000)
6. ATWT 2,563,000 (-135,000/-779,000)
7. OLTL 2,560,000 (+135,000/-268,000)
8. GL 2,175,000 (-33,000/-633,000)


HH
1. Y&R 4.0/13 (+.3/-.2)
2. B&B 2.7/8 (+.1/-.3)
3. GH 2.2/7 (+.1/-.1)
4. DAYS 2.1/7 (+.1/-.3)
4. AMC 2.1/7 (+.2/-.1)
6. OLTL 2.0/6 (+.1/-.2)
6. ATWT 2.0/6 (same/-.4)
8. GL 1.7/5 (same/-.3)


Women 18-49 Viewers
1. Y&R 1,268,000 (+170,000/-38,000)
2. GH 944,000 (-7,000/-175,000)
3. DAYS 900,000 (+13,000/-190,000)
4. B&B 841,000 (+101,000/-82,000)
5. AMC 799,000 (+56,000/-172,000)
6. OLTL 756,000 (-11,000/-220,000)
7. ATWT 706,000 (+25,000/-181,000)
8. GL 617,000 (+22,000/-276,000)


Women 18-49 Rating
1. Y&R 1.9/12 (+.2/-.1)
2. GH 1.4/8 (same/-.3)
2. DAYS 1.4/8 (+.1/-.3)
4. B&B 1.3/8 (+.2/-.1)
5. AMC 1.2/7 (+.1/-.3)
6. OLTL 1.1/7 (-.1/-.4) <------ ties low rating
6. ATWT 1.1/6 (+.1/-.2)
8. GL 0.9/5 (same/-.5)


Girls 12-17 Viewers
1. DAYS 54,000 (+17,000/+8,000)
2. OLTL 42,000 (+4,000/+11,000)
3. GH 40,000 (-17,000/-8,000)
4. Y&R 36,000 (+12,000/-33,000)
5. AMC 26,000 (-5,000/-4,000)
6. ATWT 23,000 (+9,000/-28,000)
7. B&B 22,000 (+14,000/-29,000)
8. GL 12,000 (+7,000/-22,000)


Women 18-34 Rating
1. Y&R 1.3/8 (+.2/+.1)
2. DAYS 1.0/6 (same/-.2)
2. GH 1.0/6 (same/-.2)
4. AMC 0.9/6 (+.1/same)
4. B&B 0.9/5 (+.1/+.1)
6. OLTL 0.7/5 (-.1/-.2)
6. ATWT 0.7/4 (same/-.1)
8. GL 0.5/3 (same/-.3)


Men 18+ Viewers
1. Y&R 1,270,000 (+5,000/-169,000)
2. B&B 749,000 (-74,000/-253,000)
3. DAYS 671,000 (+75,000/-33,000)
4. AMC 525,000 (+25,000/-80,000)
5. ATWT 499,000 (-127,000/-245,000)
6. GH 487,000 (+52,000/-45,000)
7. OLTL 453,000 (+38,000/-66,000)
8. GL 444,000 (-35,000/-143,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 2.2/2,912,000
Tuesday: 2.2/2,757,000
Wednesday: 2.1/2,672,000
Thursday: 2.1/2,825,000
Friday: 1.9/2,482,000

ATWT
Monday: 1.9/2,440,000
Tuesday: 2.0/2,583,000
Wednesday: 2.0/2,617,000
Thursday: 1.9/2,366,000
Friday: 2.1/2,809,000

B&B
Monday: 2.7/3,623,000
Tuesday: 2.6/3,346,000
Wednesday: 2.6/3,447,000
Thursday: 2.7/3,495,000
Friday: 2.9/3,953,000

DAYS
Monday: 2.2/3,164,000
Tuesday: 2.1/2,808,000
Wednesday: 2.1/2,861,000
Thursday: 2.2/3,201,000
Friday: 2.2/3,052,000

GH
Monday: 2.2/2,868,000
Tuesday: 2.2/2,735,000
Wednesday: 2.3/2,985,000
Thursday: 2.2/2,797,000
Friday: 2.0/2,620,000

GL
Monday: 1.7/2,086,000
Tuesday: 1.7/2,249,000
Wednesday: 1.7/2,202,000
Thursday: 1.7/2,205,000
Friday: 1.7/2,135,000

OLTL
Monday: 2.1/2,670,000
Tuesday: 2.0/2,563,000
Wednesday: 2.1/2,681,000
Thursday: 2.0/2,618,000
Friday: 1.8/2,268,000

Y&R
Monday: 4.0/5,615,000
Tuesday: 3.9/5,294,000
Wednesday: 4.1/5,522,000
Thursday: 4.0/5,336,000
Friday: 4.0/5,520,000

----------------------

For the SEASON September 22, 2008 through February 22, 2009

HH
1. Y&R 3.8
2. B&B 2.7
3. GH 2.3
4. DAYS 2.2
5. ATWT 2.0
5. OLTL 2.0
5. AMC 2.0
8. GL 1.6

Women 18-49 Rating
1. Y&R 1.8
2. GH 1.6
3. DAYS 1.5
4. B&B 1.3
4. AMC 1.3
4. OLTL 1.3
7. ATWT 1.1
8. GL 0.9

This post has been edited by Toups: 26 February 2009 - 11:51 PM

[CarlD2]

It's great to see the soaps having some success lately. Good for Days and Y&R. I am also really happy for AMC and GL. I have a feeling there will be some changes at OLTL if the ratings continue on the path they have been the last few weeks.

All they need is for someone to help RC learn how to tell a story (after all, stories are supposed to have endings) and to help him deal with some of the heavily compromised characters he has roaming around, like Todd. Many of OLTL's biggest problems stem from Frons. I hate to see a decent or potentially decent writer thrown out because of him.

wondering if GL follows ATWT in most markets if that explains then dropping viewers a little, because GL's been on fire, I was expecting some kind of increase - but if folks tune out the lead in, does that trickle down and hurt it's lead out?

ATWT probably doesn't help, but it's also difficult to get people interested in going back to a soap they gave up, or getting interested in a new soap, especially when GL has so many problems with affiliates.

[Rakesh]

This was an amazing week for GL! Look at that - 1.7 throughout the week!!! When was the last time that happened?
Good for AMC! The lesbians tuned in for Bianca and Reese. Good!

As for Y&R, I'm soooooooooooooooooo happy for them. They deserve it! I'm so proud to call myself a fan of Y&R.

[rhinohide]

This was an amazing week for GL! Look at that - 1.7 throughout the week!!! When was the last time that happened?
Good for AMC! The lesbians tuned in for Bianca and Reese. Good!

As for Y&R, I'm soooooooooooooooooo happy for them. They deserve it! I'm so proud to call myself a fan of Y&R.

I do think it's great that GL is maintaining their ratings. The first order of business for that soap is to stem the bleeding. But wasn't 1.8 the magic number they had to sustain in order to prevent cancellation?

[marceline]

I do think it's great that GL is maintaining their ratings. The first order of business for that soap is to stem the bleeding. But wasn't 1.8 the magic number they had to sustain in order to prevent cancellation?

I believe it was and they're certainly working hard to do it. I've even seen them advertising on Hulu. It's the first time I've seen a soap do that. I've seen advertisments for cable shows, Damages and Burn Notice for example.

This post has been edited by marceline: 27 February 2009 - 10:23 AM

[Rocket Man]

This was an amazing week for GL! Look at that - 1.7 throughout the week!!! When was the last time that happened?
Good for AMC! The lesbians tuned in for Bianca and Reese. Good!

As for Y&R, I'm soooooooooooooooooo happy for them. They deserve it! I'm so proud to call myself a fan of Y&R.

Word.

[Rocket Man]

I do think it's great that GL is maintaining their ratings. The first order of business for that soap is to stem the bleeding. But wasn't 1.8 the magic number they had to sustain in order to prevent cancellation?

Word. The 1.8 being the magic rating number is a rumor and it has not been confirmed, but we do know that CBS wanted drama from GL and shake things up. That's why Philip and Edmund returned, Mindy's coming back in early March, and casting of Michelle Bauer is underway.

I believe it was and they're certainly working hard to do it. I've even seen them advertising on Hulu. It's the first time I've seen a soap do that.

Word.

Thanks for the ratings. I can live with that.


Way to go Y&R! Although I'm not getting it... the only thing holding my interest right now is Chloe/Billy and Katherine. Someone's seeing something I'm not!

Absolutely love your avatar!

[Rocket Man]

All I have to say that it is extremely promising and encouraging that GL is maintaining a 1.7 rating up from previous quarter (Q4 of 2008) of an average between 1.4-1.5. Like the NBC network famous slogan of the 80s, it's time to "Come on Home" to GL!

[Kryptonite]

All I have to say that it is extremely promising and encouraging that GL is maintaining a 1.7 rating up from previous quarter (Q4 of 2008) of an average between 1.4-1.5. Like the NBC network famous slogan of the 80s, it's time to "Come on Home" to GL!

GL has improved its ratings and has stopped the bleeding when it was in much worse shape a few months ago. Stabilizing is a good sign that things are working. When was the last time GL had everyday at 1.7? Its going to be a bit harder for GL to move up since they have horrible timeslots in some markets.

In my mind the quality and roll that GL has been won't show up in the actual ratings for a like a couple of months. The same thing happened to Y&R and DAYS when it took about a month or two for people to finally start watching it again. Don't worry the ratings are guaranteed to be hitting close to the 2 range.

Perfect example Rocket Man. I remember that from NBC when it was a watchable network. LOL!

[Kryptonite]

Y&R is just on a roll and its been watchable since November and pretty soon Y&R is going to start having a plus sign when it comes to their year to year ratings because March '08 is when the show began their freefall.

AMC seemed to really finally gotten their boost and DAYS has improved immensely in their ratings.

Philadelphia, PA (#4 media market in the country):

Population
City - 1,449,634
Urban - 5,325,000
Metro (Philadelphia/Delaware/New Jersey) - 5,823,233

Time Net Program PHI (representing Atlantic market)
--------------------------------------------------------------
EARLY MORNING (Eastern Times)
--------------------------------------------------------------
7:00a ABC Good Morning America 6.0/19
11:00a ABC The View 3.5/12

7:00a CBS Early Show 2.1/7
7:30a CBS Early Show 1.9/6

7:00a NBC Today 3.5/11
9:00a NBC Today 2.6/9
10:00a NBC Today 2.2/8

7:00a FOX Good Day Philadelphia (local) 2.9/9
-----------------------------------------------------------------------------------------------------------
DAYTIME
-----------------------------------------------------------------------------------------------------------
1:00p ABC All My Children 3.3/10
2:00p ABC One Life to Live 3.3/10
3:00p ABC General Hospital 3.3/9

12:30p CBS Young & the Restless 4.2/13
1:30p CBS Bold & the Beautiful 3.3/10
2:00p CBS As the World Turns 2.1/7
10:00a CBS Guiding Light 2.0/7

1:00p NBC Days of Our Lives 1.5/5


Cleveland-Akron, OH (#17 media market in the country):

Population
City - 478,403
Metro - 2,945,831

Time Net Program CLE (representing Northern/Midwest market)
--------------------------------------------------------------
EARLY MORNING (Eastern Times)
--------------------------------------------------------------
7:00a ABC Good Morning America 2.3/8
11:00a ABC The View 3.0/12

7:00a CBS Early Show 1.3/4
7:30a CBS Early Show 0.8/3

7:00a NBC Today 3.9/14
9:00a NBC Today 2.1/9
11:00a NBC Today 0.9/4

7:00a FOX 8 News (local) 7.0/26
-----------------------------------------------------------------------------------------------------------
DAYTIME
-----------------------------------------------------------------------------------------------------------
1:00p ABC All My Children 2.6/9
2:00p ABC One Life to Live 2.7/9
3:00p ABC General Hospital 3.1/10

12:30p CBS Young & the Restless 3.0/10
1:30p CBS Bold & the Beautiful 2.6/9
2:00p CBS As the World Turns 2.2/8
3:00p CBS Guiding Light 0.9/3

1:00p NBC Days of Our Lives 2.0/7

Didn't know the soaps do that well here in Cleveland and in my old hometown of Philadelphia. All the networks seem to be having success with their soaps right now.

That's sort of why I don't think any of the soaps will be ending soon because they are stronger players in lower hut level hours than some of the early morning shows are.

[rhinohide]

YES! AMC finally went up!

Sad OLTL is still at #7.....

I don't really care about that #7. Somebody has to be and when the entire genre is healthy and thriving and most are only separated by a couple of points, I don't think it really matters that much. And when they are almost all declining and most are hovering close together at the bottom it becomes a disturbing trend but again, separation by a few points isn't that important. I'm not a fan of Y&R or Days, but I'm delighted that Y&R has climbed back to the 4.0 territory and that Days seems to be recovering. It defies the myth (one I firmly believed for a time)that soaps just can't reclaim viewers and sets the bar higher for the entire genre. I don't revel in OLTL's poor ratings, but my hope is that tptb will see them as an indication that there is a serious problem, and they'll be prompted to take corrective action. The show is horrible at the moment.

Only two years ago, in February 2007 OLTL was ranked 5th with over 3.2 million viewers and a 2.5 rating.

Eight months later in October 2007, OLTL was still ranked 5th, but it hit a new low rating of 2.0 and had lost almost 700,000 viewers.

In May 2008 we were celebrating that OLTL tied GH for 3rd with a 2.2 ranking.

In July 2008 OLTL was ranked 4th with a 2.0.

The fact that OLTL is now 7th at a 2.0 just indicates that soaps are healthier than I thought they could be.

[MikeGoldy]

Wow, DAYS is really suffering without Dee and Drake lol Honestly, their departure was just like Bill and Susan Hayes years before; no effect on ratings at all

[Kryptonite]

I don't really care about that #7. Somebody has to be and when the entire genre is healthy and thriving and most are only separated by a couple of points, I don't think it really matters that much. And when they are almost all declining and most are hovering close together at the bottom it becomes a disturbing trend but again, separation by a few points isn't that important. I'm not a fan of Y&R or Days, but I'm delighted that Y&R has climbed back to the 4.0 territory and that Days seems to be recovering. It defies the myth (one I firmly believed for a time)that soaps just can't reclaim viewers and sets the bar higher for the entire genre. I don't revel in OLTL's poor ratings, but my hope is that tptb will see them as an indication that there is a serious problem, and they'll be prompted to take corrective action. The show is horrible at the moment.

Only two years ago, in February 2007 OLTL was ranked 5th with over 3.2 million viewers and a 2.5 rating.

Eight months later in October 2007, OLTL was still ranked 5th, but it hit a new low rating of 2.0 and had lost almost 700,000 viewers.

In May 2008 we were celebrating that OLTL tied GH for 3rd with a 2.2 ranking.

In July 2008 OLTL was ranked 4th with a 2.0.

The fact that OLTL is now 7th at a 2.0 just indicates that soaps are healthier than I thought they could be.

rhinohide, you're right. It just shows how stronger the genre is this year than it was last year. A 2.0 gets you into 7th place like its supposed to be unlike last year when a 2.0 gets you in 4th. Based on the local affiliate numbers posted by tmotvsoaps we see how soaps are much stronger than other soaps are in certain markets. I used to could easily find negatives about soap ratings almost every week but now its like they've settled in finally after 15 years of free falling.

The reason why there's been so much panic over soaps in the last few years is because soaps have become victims of their own success from the 70s and 80s. So once they dropped people thought that was a bad thing when it was just that the world was changing around them starting in the 90s.

[rangethatrover]

All they need is for someone to help RC learn how to tell a story (after all, stories are supposed to have endings) and to help him deal with some of the heavily compromised characters he has roaming around, like Todd. Many of OLTL's biggest problems stem from Frons. I hate to see a decent or potentially decent writer thrown out because of him.

My opinion is that OLTL is seriously unwatchable at this point. The show has no balance at all. The comedic aspect is too much (and I have supported OLTL's comedic aspects generally). The show seems jumbled with WAY to many characters I could give a s-it less about- and it really appears that there are two many cooks in the kitchen- Frons. As boring as Y&R is, it is consistent and intelligent. You don't sense chaos when you watch it, but confidence.

OLTL is just all over the place, and I am surprised it isn't losing more of AMC's lead in.
and this Schyler/Starr thing is VOMIT INDUCING.
If you aren't a big Gigi/Rex fan stay away from OLTL. It appears that they are being pimped big time.

[rhinohide]

My opinion is that OLTL is seriously unwatchable at this point. The show has no balance at all. The comedic aspect is too much (and I have supported OLTL's comedic aspects generally). The show seems jumbled with WAY to many characters I could give a s-it less about- and it really appears that there are two many cooks in the kitchen- Frons. As boring as Y&R is, it is consistent and intelligent. You don't sense chaos when you watch it, but confidence.

OLTL is just all over the place, and I am surprised it isn't losing more of AMC's lead in.
and this Schyler/Starr thing is VOMIT INDUCING.
If you aren't a big Gigi/Rex fan stay away from OLTL. It appears that they are being pimped big time.

I think one of the biggest problems with ABC in general, and OLTL in particular, is that over the years it's cultivated a viewership that is starkly segmented into staunch fanbases. You can't make one segment happy without completely alienating the others. One strength I've noticed from the CBS shows, although I only watch them sporadically, is their fans are generally viewers of the entire show, and if they are faltering in one pairing, character, whatever, their viewers still enjoy other aspects of the show, as long as they are telling good stories. OLTL was developing that kind of following until recently when it reverted to the old formula of featuring John McBain and his wimmins, the teens, and Rex and Gigi, and frankly, they're just not very good stories. If you're not enamoured with those characters, don't bother.

And I also agree with Carl D that Carlivati seriously needs some help in bringing stories to a satisfying conclusion. On another board we were arguing about who the stories are focused on, or who is socalled "driving" story. My comment was it really doesn't matter who is "driving" because it seems the stories never really arrive at a destination, therefore, driving is actually tantamount to sitting behind the wheel of a parked car making "vroom!" sound effects.

This post has been edited by rhinohide: 27 February 2009 - 01:21 PM

[MichaelGL]

I believe it was and they're certainly working hard to do it. I've even seen them advertising on Hulu. It's the first time I've seen a soap do that.

GL is taking the extra mile in the publicity category. I heard a radio promo for GL the other day. Kudos for them at least for trying.

[coffeebean]

Last weeks increases were helped by a lot of schools having the week off. I know in New England, New York, etc. they were off for their February vacation. And with the exception of Y&R, there was no good bump for that. I hope they can keep at least some of that increase and not all drop too far next week

[rangethatrover]

I think one of the biggest problems with ABC in general, and OLTL in particular, is that over the years it's cultivated a viewership that is starkly segmented into staunch fanbases. You can't make one segment happy without completely alienating the others. One strength I've noticed from the CBS shows, although I only watch them sporadically, is their fans are generally viewers of the entire show, and if they are faltering in one pairing, character, whatever, their viewers still enjoy other aspects of the show, as long as they are telling good stories. OLTL was developing that kind of following until recently when it reverted to the old formula of featuring John McBain and his wimmins, the teens, and Rex and Gigi, and frankly, they're just not very good stories. If you're not enamoured with those characters, don't bother.

And I also agree with Carl D that Carlivati seriously needs some help in bringing stories to a satisfying conclusion. On another board we were arguing about who the stories are focused on, or who is socalled "driving" story. My comment was it really doesn't matter who is "driving" because it seems the stories never really arrive at a destination, therefore, driving is actually tantamount to sitting behind the wheel of a parked car making "vroom!" sound effects.

You are right Rhinohide- The stories are not GOOD. period. And the stories are not strong enough to pull you in if you are not fans of the actors or characters. For instance, I dislike the Fishers- all of them- on Y&R, but I can sit and watch it. And all 3 of the actors are strong. The performances on OLTL are all over the place- amongst the 30 year and younger set- I am sitting here right now shaking my head at Kristen Alderson's "performance". Sorry, but she should have been recast a LONG time ago. And Marty is now insufferable(big Susan Haskell fan, alot of people aren't). So sick of these triangles involving John too.. Done venting and done with OLTL for a few weeks! Peace!!

This post has been edited by rangethatrover: 27 February 2009 - 02:49 PM

[David_Vickers]

I do not get why OLTL is so far down in the ratings. It's absolutely stupid that it is that low. It's by far the best soap on the air. A lot of OLTL viewers must be watching it on SOAPNET. GH sucks and should be down where OLTL is.

This post has been edited by Mulder: 27 February 2009 - 03:42 PM

[Peyton]

Looks like AMC got a push in the ratings from the wedding and from the aftermath with some new curious viewers checking it out. I'm glad about that only because it was when Eden Riegel gave some brilliant performances and rocked the house during the wedding and break up that week.

However I still think AMC's core base audience is still around 1.9. So I can see the ratings boost not lasting that long in the coming weeks. I think the ratings will probably go back down back to its 1.9 base especially for March sweeps when Pratt will be showcasing some godawful stories with retread stunts.

[marceline]

And I also agree with Carl D that Carlivati seriously needs some help in bringing stories to a satisfying conclusion. On another board we were arguing about who the stories are focused on, or who is socalled "driving" story. My comment was it really doesn't matter who is "driving" because it seems the stories never really arrive at a destination, therefore, driving is actually tantamount to sitting behind the wheel of a parked car making "vroom!" sound effects.

I predict Ron will get a co-writer this year and this Bo/Rex/David cluster is going to be the thing that does it. The story has gone on too freaking long, then it morphed into that 1968 mess. I can't imagine what Ron is thinking by going back to that. If he was smart he'd treat it like a bad one night stand: flush the bad drugs that made him do it, find a new dealer and pretend it never happened.

This post has been edited by marceline: 27 February 2009 - 05:02 PM