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July 28 - August 1, 2008


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week July 28 - August 1, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,313,000 (+242,000/+30,000)

2. B&B 3,534,000 (-68,000/+153,000)

3. ATWT 2,689,000 (-23,000/-71,000)

4. GH 2,625,000 (-209,000/-583,000) <----------- new low

5. DAYS 2,552,000 (+31,000/-250,000)

6. OLTL 2,465,000 (-294,000/-560,000)

7. AMC 2,383,000 (-284,000/-709,000)

8. GL 2,271,000 (-74,000/-233,000)

HH

1. Y&R 3.8/12 (+.1/-.1)

2. B&B 2.6/8 (-.1/+.1)

3. GH 2.0/6 (-.2/-.5) <--------- new low rating

4. AMC 1.9/6 (-.1/-.5) <-------- ties low rating

4. DAYS 1.9/6 (+.1/-.2)

4. ATWT 1.9/6 (-.1/-.2)

4. OLTL 1.9/6 (-.1/-.5) <------- ties low rating

8. GL 1.6/5 (-.1/-.2)

Women 18-49 Viewers

1. Y&R 1,200,000 (+45,000/+35,000)

2. GH 823,000 (-100,000/-316,000)

3. B&B 751,000 (-64,000/+107,000)

4. OLTL 729,000 (-92,000/-255,000)

5. DAYS 721,000 (+42,000/-249,000)

6. AMC 686,000 (-118,000/-276,000)

7. ATWT 643,000 (-44,000/-6,000)

8. GL 607,000 (-55,000/-62,000)

Women 18-49 Rating

1. Y&R 1.8/12 (same/same)

2. GH 1.2/8 (-.2/-.5) <----------- new low rating

3. OLTL 1.1/7 (-.1/-.4) <--------- new low rating

3. DAYS 1.1/7 (+.1/-.4)

3. B&B 1.1/7 (-.1/+.1)

6. AMC 1.0/7 (-.2/-.5) <---------- ties low rating

6. ATWT 1.0/6 (same/same)

8. GL 0.9/6 (-.1/-.1) <----------- ties low rating

Girls 12-17 Viewers

1. OLTL 69,000 (+2,000/+8,000)

2. Y&R 55,000 (+4,000/-49,000)

3. AMC 54,000 (+2,000/-3,000)

3. DAYS 54,000 (-4,000/-36,000)

5. ATWT 52,000 (+14,000/-4,000)

6. B&B 44,000 (+11,000/-21,000)

7. GH 36,000 (-4,000/-49,000)

8. GL 35,000 (+6,000/-16,000)

Women 18-34 Rating

1. Y&R 1.2/8 (+.1/same)

2. GH 0.8/5 (-.2/-.5) <----------- new low rating

2. DAYS 0.8/5 (same/-.7)

4. OLTL 0.7/5 (-.2/-.5) <--------- ties low rating

5. B&B 0.6/4 (-.1/same)

5. AMC 0.6/4 (-.2/-.6) <---------- ties low rating

7. ATWT 0.5/3 (-.1/-.2)

7. GL 0.5/3 (-.1/-.3)

[Men 18+ Viewers

1. Y&R 1,293,000 (+106,000/+57,000)

2. B&B 785,000 (+9,000/+15,000)

3. ATWT 539,000 (+7,000/-6,000)

4. DAYS 504,000 (-40,000/-3,000)

5. GH 502,000 (-22,000/-50,000)

6. GL 466,000 (+17,000/-30,000)

7. OLTL 435,000 (-74,000/-109,000)

8. AMC 427,000 (-56,000/-145,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,517,000

Tuesday: 1.8/2,329,000

Wednesday: 1.8/2,426,000

Thursday: 1.8/2,373,000

Friday: 1.9/2,271,000

ATWT

Monday: 2.0/2,767,000

Tuesday: 2.0/2,720,000

Wednesday: 1.9/2,733,000

Thursday: 1.9/2,714,000

Friday: 1.9/2,508,000

B&B

Monday: 2.8/3,894,000

Tuesday: 2.5/3,443,000

Wednesday: 2.5/3,381,000

Thursday: 2.5/3,540,000

Friday: 2.5/3,415,000

DAYS

Monday: 2.0/2,588,000

Tuesday: 2.0/2,629,000

Wednesday: 2.0/2,761,000

Thursday: 1.9/2,580,000

Friday: 1.7/2,201,000

GH

Monday: 2.0/2,596,000

Tuesday: 2.1/2,827,000

Wednesday: 2.1/2,605,000

Thursday: 2.0/2,647,000

Friday: 2.0/2,451,000

GL

Monday: 1.7/2,496,000

Tuesday: 1.6/2,307,000

Wednesday: 1.6/2,223,000

Thursday: 1.5/2,215,000

Friday: 1.5/2,111,000

OLTL

Monday: 1.9/2,495,000

Tuesday: 1.9/2,550,000

Wednesday: 2.0/2,529,000

Thursday: 1.9/2,463,000

Friday: 1.8/2,289,000

Y&R

Monday: 4.0/5,572,000

Tuesday: 3.8/5,340,000

Wednesday: 3.8/5,466,000

Thursday: 3.7/5,249,000

Friday: 3.6/4,940,000

----------------------

For the SEASON September 24, 2007 through August 3, 2008

HH

1. Y&R 4.0

2. B&B 2.8

3. GH 2.4

4. ATWT 2.2

5. OLTL 2.1

5. AMC 2.1

5. DAYS 2.1

8. GL 1.8

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.6

3. DAYS 1.5

4. OLTL 1.4

5. B&B 1.3

5. AMC 1.3

7. ATWT 1.2

8. GL 1.1

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In terms of total viewers, DOOL hit its peak for the year (and its largest number in 13 months) in mid-Feb. Since then, the show has lost 700,000 total viewers, almost 25% of its total. 2/3 of those are in Women 18-49. This is FAR worse than soaps as a whole, which has also declined. Something needs to change, and fast.

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