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July 14-18, 2008


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week July 14-18, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,893,000 (+48,000/-533,000)

2. B&B 3,380,000 (-166,000/-287,000)

3. GH 2,958,000 (+22,000/-486,000)

4. OLTL 2,657,000 (-106,000/-468,000)

5. ATWT 2,571,000 (-104,000/-196,000)

6. AMC 2,567,000 (-87,000/-350,000)

7. DAYS 2,312,000 (-226,000/-483,000)

8. GL 2,192,000 (+24,000/-347,000)

HH

1. Y&R 3.6/12 (+.1/-.4)

2. B&B 2.5/8 (-.1/-.2)

3. GH 2.2/7 (same/-.5)

4. OLTL 2.0/7 (-.1/-.5)

4. AMC 2.0/6 (same/-.3)

6. ATWT 1.9/6 (-.1/-.2)

7. DAYS 1.8/6 (-.1/-.3) <-------- ties low rating

8. GL 1.6/5 (same/-.3)

Women 18-49 Viewers

1. Y&R 1,023,000 (-28,000/-205,000)

2. GH 945,000 (same/-353,000)

3. OLTL 843,000 (-42,000/-238,000)

4. AMC 733,000 (-32,000/-195,000)

5. B&B 677,000 (-90,000/-113,000)

6. DAYS 669,000 (-81,000/-320,000)

7. ATWT 647,000 (-9,000/-17,000)

8. GL 596,000 (+13,000/-79,000)

Women 18-49 Rating

1. Y&R 1.6/10 (same/-.3)

2. GH 1.4/9 (same/-.6) <------- ties low rating

3. OLTL 1.3/8 (same/-.3)

4. AMC 1.1/7 (-.1/-.3)

5. DAYS 1.0/6 (-.1/-.5) <------- new low rating

5. ATWT 1.0/6 (same/same)

5. B&B 1.0/6 (-.2/-.2)

8. GL 0.9/6 (same/-.1)

Girls 12-17 Viewers

1. OLTL 83,000 (+7,000/+19,000)

2. GH 64,000 (-3,000/+9,000)

3. AMC 61,000 (+8,000/+11,000)

4. DAYS 50,000 (-12,000/-32,000)

5. ATWT 46,000 (-9,000/-3,000)

6. Y&R 31,000 (-18,000/-107,000)

7. B&B 29,000 (-12,000/-41,000)

8. GL 22,000 (-16,000/-11,000)

Women 18-34 Rating

1. GH 1.0/7 (same/-.3)

2. OLTL 0.9/6 (+.1/-.2)

2. Y&R 0.9/6 (same/-.2)

4. AMC 0.7/5 (+.1/-.2)

4. DAYS 0.7/4 (-.3/-.6)

6. B&B 0.6/4 (-.1/-.1)

7. ATWT 0.5/3 (-.1/-.1)

8. GL 0.4/3 (-.1/-.3)

Men 18+ Viewers

1. Y&R 1,132,000 (+4,000/-195,000)

2. B&B 697,000 (-25,000/-139,000)

3. GH 504,000 (+45,000/-76,000)

4. ATWT 469,000 (-60,000/-85,000)

4. AMC 469,000 (-27,000/-139,000)

6. DAYS 455,000 (-67,000/-79,000)

7. OLTL 443,000 (-2,000/-142,000)

8. GL 409,000 (+2,000/-85,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,540,000

Tuesday: 2.0/2,573,000

Wednesday: 1.9/2,486,000

Thursday: 2.0/2,674,000

Friday: 1.9/2,561,000

ATWT

Monday: 2.0/2,677,000

Tuesday: 1.9/2,671,000

Wednesday: 1.8/2,462,000

Thursday: 1.9/2,461,000

Friday: 1.8/2,583,000

B&B

Monday: 2.8/3,638,000

Tuesday: 2.6/3,455,000

Wednesday: 2.4/3,290,000

Thursday: 2.3/3,010,000

Friday: 2.6/3,506,000

DAYS

Monday: 1.8/2,436,000

Tuesday: 1.8/2,352,000

Wednesday: 1.7/2,217,000

Thursday: 1.8/2,260,000

Friday: 1.7/2,294,000

GH

Monday: 2.2/2,866,000

Tuesday: 2.3/3,069,000

Wednesday: 2.1/2,896,000

Thursday: 2.2/2,912,000

Friday: 2.3/3,048,000

GL

Monday: 1.7/2,250,000

Tuesday: 1.5/2,185,000

Wednesday: 1.6/2,073,000

Thursday: 1.7/2,339,000

Friday: 1.5/2,114,000

OLTL

Monday: 2.0/2,596,000

Tuesday: 2.0/2,582,000

Wednesday: 2.0/2,625,000

Thursday: 2.0/2,717,000

Friday: 2.1/2,764,000

Y&R

Monday: 3.7/4,930,000

Tuesday: 3.6/4,850,000

Wednesday: 3.7/4,980,000

Thursday: 3.5/4,805,000

Friday: 3.6/4,903,000

----------------------

For the SEASON September 24, 2007 through July 20, 2008

HH

1. Y&R 4.0

2. B&B 2.8

3. GH 2.4

4. ATWT 2.2

5. OLTL 2.1

5. AMC 2.1

5. DAYS 2.1

8. GL 1.8

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.6

3. DAYS 1.5

4. OLTL 1.4

5. B&B 1.3

5. AMC 1.3

7. ATWT 1.2

8. GL 1.1

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ABC Press Release:

Fringe Ratings Report: ABC Daytime Programming

Week of July 14, 2008

By Far Daytime's No. 1 Network in Women 18-34 and Women 18-49, ABC Outperforms NBC and CBS by Double-Digit Percentages and Places All Programs Among the Top 5 in Both Targets Demos

ABC's Streak as Daytime's No. 1 Network Extends to Ten Consecutive Weeks in Women 18-49

"General Hospital" Stands as Daytime's No. 1 Program for the Fifth Successive Week in Women 18-34

For the Second Straight Week, ABC Places All Four Programs in Daytime's Top 5 in Women 18-49, the 15th Week in a Row the Net Delivers at Least 3 of the Elite 5

ABC Owns the Top 3 Programs in Women 18-34, and 4 of the Top 5, Representing the 15th Week Running Daytime's Leader Owns at Least 3 of the Week's Top Shows

Positioning Among the Week's Top 5 in Key Targets, "All My Children" Overpowers NBC's "Days of Our Lives" by 4% in Women 18-34, by 10% in Women 18-49 and by 12% in Total Viewers

A Top 5 Player in Daytime for 13 Straight Weeks, "One Life to Live" Tops CBS' "As the World Turns" Head to Head by 72% in Women 18-34 and 30% in Women 18-49

"General Hospital" Towers Over Time Period Competitor CBS' "Guiding Light" by 141% in Women 18-34, by 59% in Women 18-49 and by 35% in Total Viewers, Ranking Among the Top 5 Programs in Daytime in Key Women

ABC Daytime

* ABC extended its streak as Daytime's No. 1 network in key Women 18-49 to 10 straight weeks (1.3 rating/841,000), topping No. 2 CBS by a solid 16% (vs. 1.1 rating/725,000) and No. 3 NBC by a greater 26% (vs. 1.0 rating/669,000).

* ABC ranked a dominant No. 1 in Daytime in Women 18-34 (0.9 rating/298,000), beating No. 2 NBC by 28% (vs. 0.7 rating/232,000) and No. 3 CBS by 47% (0.6/203,000).

* For the fifth successive week, "General Hospital" took Daytime's No. 1 spot in Women 18-34 (1.0 rating/350,000), and finished a solid second in Women 18-49 (1.4 rating/945,000).

* In Women 18-34, ABC delivered the week's Top 3 programs in Daytime, and 4 of the Top 5 overall, marking the 15th straight week ABC positioned 3 shows among the Top 5: "General Hospital" (No. 1, 1.0 rating/350,000), "One life to Live" (No. 2T, 0.9 rating/307,000) "The View" (No. 2T, 0.9 rating/295,000) and "All My Children" (No. 5T - 0.7 rating/241,000).

* In Women 18-49, for the second consecutive week, ABC placed all programs among Daytime's Top 5 programs, marking the 15th week running the net has ranked at least 3 shows among the upper echelon: "General Hospital" (No. 2, 1.4 rating/945,000), "One Life to Live" (No. 3T - 1.3 rating/843,000) "The View" (No. 3T, 1.3 rating/843,000), and "All My Children" (No. 5T, 1.1 rating/733,000).

* Scoring Top 5 ranks in key demos, "All My Children" overpowered NBC's "Days of Our Lives" at 1 o'clock by 4% in Women 18-34 (241,000 vs. 232,000), by 10% in Women 18-49 (733,000 vs. 669,000) and by 11% in Total Viewers (2.57 million vs. 2.31 million).

* A Top 5 player for the 14th straight week in target young women, "One Life to Live" defeated CBS' "As the World Turns" in head to head competition (2:00 - 3:00 p.m.) by a hefty 72% in Women 18-34 (307,000 vs. 179,000), by 28% in Women 18-49 (843,000 vs. 647,000) and by 4% in Total Viewers (2.66 million vs. 2.57 million).

* "General Hospital" towered over CBS' "Guiding Light," beating the time period competitor (3:00 - 4:00 p.m.) by a robust 141% in Women 18-34 (350,000 vs. 145,000), by 59% in Women 18-49 (945,000 vs. 596,000) and by 35% in Total Viewers (2.96 million vs. 2.19 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of July 14, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.47 million No. 1 ABC 1.3/841,000

No. 2 ABC 2.88 million No. 2 CBS 1.1/725,000

No. 3 NBC 2.31 million No. 3 NBC 1.0/669,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.02 million

General Hospital ABC 1.4/945,000

One Life to Live ABC 1.3/843,000

The View ABC 1.3/843,000

All My Children ABC 1.1/733,000

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