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April 16-20, 2007 DAYS falls to record lows in Viewers, HHs, Demos

#1 User is offline   Toups Icon

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Posted 26 April 2007 - 12:29 AM

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week April 16-20, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 5,463,000 (-192,000/+100,000)
2. B&B 3,860,000 (-308,000/-101,000)
3. GH 3,269,000 (-121,000/-120,000)
4. AMC 3,118,000 (+49,000/-289,000)
5. OLTL 3,023,000 (+125,000/-138,000)
6. ATWT 3,010,000 (-116,000/-209,000)
7. GL 2,626,000 (-156,000/-234,000)
8. DAYS 2,442,000 (-183,000/-486,000) <------ record low
9. PSNS 1,602,000 (-136,000/-370,000) <------ record low


HH
1. Y&R 4.1/14 (-.1/same)
2. B&B 2.9/10 (-.3/-.2)
3. GH 2.5/8 (-.1/-.3)
4. AMC 2.4/8 (same/-.4)
4. OLTL 2.4/8 (+.1/-.2)
6. ATWT 2.3/8 (same/-.2) <----- ties low rating
7. GL 2.0/6 (-.1/-.2) <-------- ties low rating
8. DAYS 1.9/6 (-.1/-.4) <------ new low rating
9. PSNS 1.3/4 (-.1/-.3) <------ ties low rating


Women 18-49 Viewers
1. Y&R 1,236,000 (-11,000/-80,000)
2. GH 1,120,000 (-51,000/-95,000)
3. OLTL 988,000 (+77,000/-131,000)
4. AMC 945,000 (+46,000/-244,000)
5. B&B 865,000 (-17,000/-75,000)
6. DAYS 790,000 (-67,000/-387,000)
7. ATWT 764,000 (+9,000/-75,000)
8. GL 702,000 (-43,000/-136,000)
9. PSNS 584,000 (-110,000/-358,000)


Women 18-49 Rating
1. Y&R 1.9/13 (same/-.1)
2. GH 1.7/10 (-.1/-.2)
3. OLTL 1.5/10 (+.1/-.2)
4. AMC 1.4/9 (same/-.4) <------ ties low rating
5. B&B 1.3/9 (same/-.1)
6. DAYS 1.2/8 (-.1/-.6) <------ new low rating
6. ATWT 1.2/8 (+.1/-.1)
8. GL 1.1/7 (same/-.2)
9. PSNS 0.9/6 (-.2/-.5)


Girls 12-17 Viewers
1. Y&R 45,000 (-31,000/+18,000)
2. GH 44,000 (same/-22,000)
3. DAYS 31,000 (-20,000/-34,000)
3. PSNS 31,000 (-12,000/-25,000)
5. ATWT 28,000 (-13,000/+8,000)
6. OLTL 26,000 (+1,000/-38,000)
7. B&B 22,000 (-39,000/-4,000)
7. GL 22,000 (-9,000/+5,000)
9. AMC 18,000 (-11,000/-53,000)


Women 18-34 Rating
1. GH 1.3/8 (same/-.2)
2. Y&R 1.1/8 (-.3/-.4)
2. DAYS 1.1/7 (-.1/-.7)
2. OLTL 1.1/7 (+.2/-.2)
5. AMC 1.0/7 (same/-.4)
5. PSNS 1.0/6 (-.1/-.5)
7. &B 0.7/5 (-.1/-.3)
7. GL 0.7/4 (-.1/-.3)
9. ATWT 0.6/4 (-.1/-.5)


Men 18+ Viewers
1. Y&R 1,345,000 (+55,000/+97,000)
2. B&B 866,000 (-19,000/-70,000)
3. ATWT 643,000 (+4,000/-33,000)
4. AMC 638,000 (+38,000/-13,000)
5. GH 560,000 (-16,000/+33,000)
6. GL 556,000 (-30,000/-25,000)
7. OLTL 549,000 (+62,000/+24,000)
8. DAYS 479,000 (-83,000/-41,000)
9. PSNS 350,000 (-30,000/+24,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 2.6/3,419,000
Tuesday: 2.5/3,170,000
Wednesday: 2.5/3,163,000
Thursday: 2.2/2,759,000
Friday: 2.4/3,091,000

ATWT
Monday: 2.4/3,253,000
Tuesday:
Wednesday: 2.1/2,867,000
Thursday: 2.3/3,139,000
Friday: 2.2/2,855,000

B&B
Monday: 3.1/4,084,000
Tuesday: 2.9/4,001,000
Wednesday: 2.8/3,644,000
Thursday: 3.1/3,951,000
Friday: 2.9/3,618,000

DAYS
Monday: 2.0/2,632,000
Tuesday: 1.6/2,179,000
Wednesday: 1.9/2,543,000
Thursday: 2.0/2,524,000
Friday: 1.7/2,208,000

GH
Monday: 2.5/3,500,000
Tuesday: 2.3/2,904,000
Wednesday: 2.8/3,484,000
Thursday: 2.5/3,108,000
Friday: 2.6/3,261,000

GL
Monday: 1.9/2,711,000
Tuesday: 1.9/2,476,000
Wednesday: 2.0/2,781,000
Thursday: 2.0/2,666,000
Friday: 2.0/2,438,000

OLTL
Monday: 2.4/3,359,000
Tuesday:
Wednesday: 2.5/3,047,000
Thursday: 2.3/2,762,000
Friday: 2.3/3,024,000

PSNS
Monday: 1.4/1,728,000
Tuesday:
Wednesday: 1.2/1,516,000
Thursday: 1.4/1,700,000
Friday: 1.2/1,464,000

Y&R
Monday: 4.2/5,517,000
Tuesday: 3.9/5,440,000
Wednesday: 4.2/5,605,000
Thursday: 4.1/5,192,000
Friday: 4.2/5,563,000

----------------------

For the SEASON September 18, 2006 through April 22, 2007

HH
1. Y&R 4.3
2. B&B 3.1
3. GH 2.8
4. DAYS 2.5
4. ATWT 2.5
4. AMC 2.5
4. OLTL 2.5
8. GL 2.2
9. PSNS 1.5

Women 18-49 Rating
1. Y&R 2.0
1. GH 2.0
3. DAYS 1.7
4. OLTL 1.6
4. AMC 1.6
6. B&B 1.4
7. PSNS 1.2
7. ATWT 1.2
7. GL 1.2

This post has been edited by R!ck: 02 May 2007 - 04:40 AM

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#2 User is offline   Kyle Icon

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Posted 26 April 2007 - 06:57 AM

Hoping All My Children rises! Its so much better! rolleyes.gif biggrin.gif smile.gif
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#3 User is offline   Ghillie Icon

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Posted 26 April 2007 - 08:46 AM

The numbers are sure to be a bit wonky this week due to the news coverage of the VT murders last week.
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#4 User is offline   Jess Icon

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Posted 26 April 2007 - 09:15 AM

QUOTE (Ghillie @ Apr 26 2007, 10:46 AM) <{POST_SNAPBACK}>
The numbers are sure to be a bit wonky this week due to the news coverage of the VT murders last week.



I'm betting a lot of the shows had a better week last week -- they could not do worse. It seems that most of them have been rising and falling together lately. I've never really been one to buy into ratings rising and falling based on spoilers. I'm not sure that many people offline pay that much attention to spoilers.

Anyway, I'm predicing a better week for all soaps. I can't say why. I always wonder how much of the big ups and downs you see in ratings over time are random error. When you see em drop a point or two over an extended period of time, I think it's a drop. fro instance. OLTL has lost a bunch of daily viewers in the last 18 months.

The ups and downs though I wonder about, particularly on dailys.
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#5 User is offline   Lskreet Icon

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Posted 26 April 2007 - 09:51 AM

NOTE: Portions of DAYS OF OUR LIVES, GUIDING LIGHT, ALL MY CHILDREN and GENERAL HOSPITAL were
breakouts on Tuesday, 4/17/07, due to coverage of Virginia Tech, while PASSIONS, AS THE WORLD TURNS,
and ONE LIFE TO LIVE were preempted.

No Daytime Insights yet.

Final Standings
1.(1) Y&R 4.1 (-.1)
2.(2) B&B 2.9 (-.3)
3.(3) GH 2.5 (-.1)
4.(4) AMC 2.4 (SAME)
4.(5) OLTL 2.4 (+.1)
6.(5) ATWT 2.3 (SAME) <--- ties low rating
7.(7) GL 2.0 (-.1) <--- ties low rating
8.(8) DOOL 1.9 (-.1) <--- new low
9.(9) PSNS 1.3 (-.1) <--- ties low rating


ABC

AMC
Monday 2.6
Tuesday 2.5
Wednesday 2.5
Thursday 2.2
Friday 2.4

GH
Monday 2.5
Tuesday 2.3
Wednesday 2.8
Thursday 2.5
Friday 2.6

OLTL
Monday 2.4
Wednesday 2.5
Thursday 2.3
Friday 2.3

CBS

ATWT
Monday 2.4
Wednesday 2.1
Thursday 2.3
Friday 2.2

B&B
Monday 3.1
Tuesday 2.9
Wednesday 2.8
Thursday 3.1
Friday 2.9

GL
Monday 1.9
Tuesday 1.9
Wednesday 2.0
Thursday 2.0
Friday 2.0

Y&R
Monday 4.2
Tuesday 3.9
Wednesday 4.2
Thursday 4.1
Friday 4.2

NBC

DOOL
Monday 2.0
Tuesday 1.6
Wednesday 1.9
Thursday 2.0
Friday 1.7

Passions
Monday 1.4
Wednesday 1.2
Thursday 1.4
Friday 1.2

This post has been edited by Angela: 26 April 2007 - 10:46 AM

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#6 User is offline   Jess Icon

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Posted 26 April 2007 - 10:01 AM

QUOTE (Lskreet @ Apr 26 2007, 11:51 AM) <{POST_SNAPBACK}>
NOTE: Portions of DAYS OF OUR LIVES, GUIDING LIGHT, ALL MY CHILDREN and GENERAL HOSPITAL were
breakouts on Tuesday, 4/17/07, due to coverage of Virginia Tech, while PASSIONS, AS THE WORLD TURNS,
and ONE LIFE TO LIVE were preempted.

No Daytime Insights yet.

Final Standings
1.(1) Y&R 4.1 (-.1)
2.(2) B&B 2.9 (-.3)
3.(3) GH 2.5 (-.1)
4.(4) AMC 2.4 (SAME)
4.(5) OLTL 2.4 (+.1)
6.(5) ATWT 2.3 (SAME)
7.(7) GL 2.0 (-.1)
8.(8) DOOL 1.9 (-.1)
9.(9) PSNS 1.3 (-.1)
ABC

AMC
Monday 2.6
Tuesday 2.5
Wednesday 2.5
Thursday 2.2
Friday 2.4

GH
Monday 2.5
Tuesday 2.3
Wednesday 2.8
Thursday 2.5
Friday 2.6

OLTL
Monday 2.4
Wednesday 2.5
Thursday 2.3
Friday 2.3

CBS

ATWT
Monday 2.4
Wednesday 2.1
Thursday 2.3
Friday 2.2

B&B
Monday 3.1
Tuesday 2.9
Wednesday 2.8
Thursday 3.1
Friday 2.9

GL
Monday 1.9
Tuesday 1.9
Wednesday 2.0
Thursday 2.0
Friday 2.0

Y&R
Monday 4.2
Tuesday 3.9
Wednesday 4.2
Thursday 4.1
Friday 4.2

NBC

DOOL
Monday 2.0
Tuesday 1.6
Wednesday 1.9
Thursday 2.0
Friday 1.7

Passions
Monday 1.4
Wednesday 1.2
Thursday 1.4
Friday 1.2



Let me be the first to say it: DOOL is in a world of hurt.
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#7 User is offline   Faulkner Icon

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Posted 26 April 2007 - 10:15 AM

QUOTE (Jess @ Apr 26 2007, 12:01 PM) <{POST_SNAPBACK}>
Let me be the first to say it: DOOL is in a world of hurt.


Those DAYS ratings are SHOCKING. Has anyone ever seen a show collapse so quickly with viewers?
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#8 User is offline   Scotty Icon

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Posted 26 April 2007 - 10:21 AM

Wow....NBC Daytime is going down quicker than Bush's approval rating.

CBS soaps are half and half...two of the highest rated soaps, followed by two of the lowest rated soaps.

And, as for ABC, the ratings for all their soaps actually look the best....their lowest rated soap this week is right in the very middle of the pack....plus all three of them are back to back to back...
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#9 User is offline   ZaraB Icon

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Posted 26 April 2007 - 10:33 AM

The ABC soaps are evening out again, but a 2.5 isn't great for GH, especially as it prepares for a spinoff on Soapnet - and it still lost viewers from last week. A 2.4 is only par for OLTL, probably because it does look like some movement in the storylines. AMC stayed steady. It may be better than CBS, where everybody lost.

NBC has declared itself out of the game, and it shows.
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#10 User is offline   Angela Icon

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Posted 26 April 2007 - 10:42 AM

I really hope the return of you know who helps DAYS. Guiding Light has never averaged lower than a 2.0 for a week, so just damn that DAYS has already done that.
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#11 User is offline   Zendall Fan Icon

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Posted 26 April 2007 - 10:58 AM

Yikes at Days' ratings ohmy.gif
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#12 User is offline   Carolyn1980 Icon

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Posted 26 April 2007 - 11:00 AM

DAYS' drop it just too huge. I'm beginning to think that many DAYS viewers are now watching the show on Soapnet now that SN has moved it to 7 PM. DAYS viewers tend to be younger, which is why DAYS has the biggest gain when DVR users are factored in. So I'm thinking these younger viewers know where to find DAYS on cable (Soapnet) more easily, so they're watching it there. And if the Nielsen sample isn't big enough, then the Soapnet ratings for DAYS may be being undercounted.

The drop is just too huge to seem realistic at this point, no matter how much a show falters storywise.
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#13 User is offline   sheilaforever Icon

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Posted 26 April 2007 - 11:08 AM

How stupid is CBS, please?
They showed an encore of B&B on Wednesday and still did include those numbers. Now wonder why it fell below the 3.0 again...
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#14 User is offline   Zendall Fan Icon

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Posted 26 April 2007 - 11:10 AM

Looks like most AMC viewers were more invested in the trial of Alex Sr, and the aftermath of it, than Krystal and Tad baby Jenny crap biggrin.gif cool.gif
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#15 User is offline   King Icon

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Posted 26 April 2007 - 11:27 AM

LOL! Oh man! These ratings are getting kind of funny now! They're so pathetic!!
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#16 User is offline   mamasita Icon

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Posted 26 April 2007 - 11:35 AM

DOOL is free falling.

If the trend continues Passions is going to beat DOOL during the summer. The ratings look terrible for B and B, GL and the NBC soaps. Sad...
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#17 User is offline   Scotty Icon

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Posted 26 April 2007 - 11:40 AM

I find it funny that the only soap to rise last week was OLTL.....
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#18 User is offline   alwaysAMC Icon

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Posted 26 April 2007 - 11:46 AM

Its nice to see that AMC has stayed steady and consistent over the month - its been really good lately IMO. I just noticed that it beat GH on Monday and Tuesday - I wonder if the combination of AMC fans coming back to see Greenlee's return and then enough fans being pissed about Craig being Jerry on GH - that maybe AMC will tie or beat GH next week?

I can't believe how quickly DAYS has fallen to the 1.6 and 1.7 dailies. That's just crazy.
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#19 User is offline   Gray Bunny Icon

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Posted 26 April 2007 - 11:47 AM

WOW. Just WOW.
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#20 User is offline   ATWTCarOn4Ever Icon

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Posted 26 April 2007 - 11:49 AM

ATWT is the same....not what I wanted but not horrible news either so we'll have to wait until next week. Poor Days....God NBC needs to do something. This is quite sad really. All because their president said such a stupid comment.
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