February 16-20, 2009

[Toups]

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week February 16-20, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,457,000 (+399,000/-398,000)

2. B&B 3,573,000 (+41,000/-533,000)

3. DAYS 3,017,000 (+172,000/-198,000)

4. GH 2,801,000 (+59,000/-260,000)

5. AMC 2,729,000 (+228,000/-167,000)

6. ATWT 2,563,000 (-135,000/-779,000)

7. OLTL 2,560,000 (+135,000/-268,000)

8. GL 2,175,000 (-33,000/-633,000)

HH

1. Y&R 4.0/13 (+.3/-.2)

2. B&B 2.7/8 (+.1/-.3)

3. GH 2.2/7 (+.1/-.1)

4. DAYS 2.1/7 (+.1/-.3)

4. AMC 2.1/7 (+.2/-.1)

6. OLTL 2.0/6 (+.1/-.2)

6. ATWT 2.0/6 (same/-.4)

8. GL 1.7/5 (same/-.3)

Women 18-49 Viewers

1. Y&R 1,268,000 (+170,000/-38,000)

2. GH 944,000 (-7,000/-175,000)

3. DAYS 900,000 (+13,000/-190,000)

4. B&B 841,000 (+101,000/-82,000)

5. AMC 799,000 (+56,000/-172,000)

6. OLTL 756,000 (-11,000/-220,000)

7. ATWT 706,000 (+25,000/-181,000)

8. GL 617,000 (+22,000/-276,000)

Women 18-49 Rating

1. Y&R 1.9/12 (+.2/-.1)

2. GH 1.4/8 (same/-.3)

2. DAYS 1.4/8 (+.1/-.3)

4. B&B 1.3/8 (+.2/-.1)

5. AMC 1.2/7 (+.1/-.3)

6. OLTL 1.1/7 (-.1/-.4) <------ ties low rating

6. ATWT 1.1/6 (+.1/-.2)

8. GL 0.9/5 (same/-.5)

Girls 12-17 Viewers

1. DAYS 54,000 (+17,000/+8,000)

2. OLTL 42,000 (+4,000/+11,000)

3. GH 40,000 (-17,000/-8,000)

4. Y&R 36,000 (+12,000/-33,000)

5. AMC 26,000 (-5,000/-4,000)

6. ATWT 23,000 (+9,000/-28,000)

7. B&B 22,000 (+14,000/-29,000)

8. GL 12,000 (+7,000/-22,000)

Women 18-34 Rating

1. Y&R 1.3/8 (+.2/+.1)

2. DAYS 1.0/6 (same/-.2)

2. GH 1.0/6 (same/-.2)

4. AMC 0.9/6 (+.1/same)

4. B&B 0.9/5 (+.1/+.1)

6. OLTL 0.7/5 (-.1/-.2)

6. ATWT 0.7/4 (same/-.1)

8. GL 0.5/3 (same/-.3)

Men 18+ Viewers

1. Y&R 1,270,000 (+5,000/-169,000)

2. B&B 749,000 (-74,000/-253,000)

3. DAYS 671,000 (+75,000/-33,000)

4. AMC 525,000 (+25,000/-80,000)

5. ATWT 499,000 (-127,000/-245,000)

6. GH 487,000 (+52,000/-45,000)

7. OLTL 453,000 (+38,000/-66,000)

8. GL 444,000 (-35,000/-143,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.2/2,912,000

Tuesday: 2.2/2,757,000

Wednesday: 2.1/2,672,000

Thursday: 2.1/2,825,000

Friday: 1.9/2,482,000

ATWT

Monday: 1.9/2,440,000

Tuesday: 2.0/2,583,000

Wednesday: 2.0/2,617,000

Thursday: 1.9/2,366,000

Friday: 2.1/2,809,000

B&B

Monday: 2.7/3,623,000

Tuesday: 2.6/3,346,000

Wednesday: 2.6/3,447,000

Thursday: 2.7/3,495,000

Friday: 2.9/3,953,000

DAYS

Monday: 2.2/3,164,000

Tuesday: 2.1/2,808,000

Wednesday: 2.1/2,861,000

Thursday: 2.2/3,201,000

Friday: 2.2/3,052,000

GH

Monday: 2.2/2,868,000

Tuesday: 2.2/2,735,000

Wednesday: 2.3/2,985,000

Thursday: 2.2/2,797,000

Friday: 2.0/2,620,000

GL

Monday: 1.7/2,086,000

Tuesday: 1.7/2,249,000

Wednesday: 1.7/2,202,000

Thursday: 1.7/2,205,000

Friday: 1.7/2,135,000

OLTL

Monday: 2.1/2,670,000

Tuesday: 2.0/2,563,000

Wednesday: 2.1/2,681,000

Thursday: 2.0/2,618,000

Friday: 1.8/2,268,000

Y&R

Monday: 4.0/5,615,000

Tuesday: 3.9/5,294,000

Wednesday: 4.1/5,522,000

Thursday: 4.0/5,336,000

Friday: 4.0/5,520,000

----------------------

For the SEASON September 22, 2008 through February 22, 2009

HH

1. Y&R 3.8

2. B&B 2.7

3. GH 2.3

4. DAYS 2.2

5. ATWT 2.0

5. OLTL 2.0

5. AMC 2.0

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.6

3. DAYS 1.5

4. B&B 1.3

4. AMC 1.3

4. OLTL 1.3

7. ATWT 1.1

8. GL 0.9

[Phoenix11]

*anxiously awaits GL's ratings, but is a little nervous this week*

There was only one Otalia day last week, but I'm hoping that Coop's death/the fallout kept viewers tuned in. This week has been off the charts so I think I'm looking forward to next week's more!

[DRW50]

I'd just be pleased if they stayed at 1.7, or even 1.6, but we'll see.

[BlueLick]

Soaps should definitely go up after two down weeks and they head closer to March sweeps. President's Day was on Monday during that week so they should definitely see an uptick.

GL will be the most interesting and I hope it reaches 1.8 on at least two of those days during that week.

[wiccachick_1]

I'm hoping for a bump for GH.

[TMOTVSoaps]

I've got some interesting local ratings for soaps. The ratings are for Tuesday February 24, 2009 in the TOP 5 markets in the country (NY, LA, CHI, PHI, DAL) along with Indianapolis, Denver, Detroit, Atlanta, Charlotte, Cleveland and Ft. Myers, Florida. So you'll be able to see how soaps do on the East Coast, Midwest, West Coast, and in the South. Trust me once you see them there's a huge difference in how soaps are watched in each region of the country.

One thing you'll notice is how ABC Soaps are watched more on the east coast more than CBS Soaps. CBS Soaps are heavily watched in the south. You'll also notice how after 9am or 10am, the hut levels start going down after most of the people head for work. That means soaps are doing the best they can in low hut level timeslots.

Soaps are doing up to par with what other shows are doing in daytime and even a little better.

Here's New York, NY (#1 media market in the country) first:

Population

City - 8,274,527

Staten Island - 481,613

Bronx - 1,373,659

Manhattan - 1,620,867

Queens - 2,270,338

Brooklyn - 2,465,326

Northern New Jersey - 3,492,590

Urban - 18,223,567

Metro - 18,815,988

Time Net Program NY (representing East Coast market)

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EARLY MORNING (Eastern Times)

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7:00a ABC Good Morning America 4.1/14

11:00a ABC The View 4.9/16

7:00a CBS Early Show 1.3/ 4

7:30a CBS Early Show 1.3/ 4

7:00a NBC Today 3.9/13

9:00a NBC Today 2.4/ 9

10:00a NBC Today 2.0/ 7

7:00a FOX Good Day New York (local) 1.2/ 4

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DAYTIME

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1:00p ABC All My Children 3.2/10

2:00p ABC One Life to Live 2.9/ 9

3:00p ABC General Hospital 2.5/ 7

12:30p CBS Young & the Restless 3.0/10

1:30p CBS Bold & the Beautiful 2.1/ 7

2:00p CBS As the World Turns 0.9/ 3

10:00a CBS Guiding Light 1.0/ 3

1:00p NBC Days of Our Lives 1.4/ 4

Los Angeles, CA (#2 media market in the country):

Population

City - 3,849,378

Anaheim - 346,823

Orange County - 3,121,251

Urban - 11,789,487

Greater Los Angeles Area - 12,923,547

Metro - 17,755,322

Southern California - 23,044,650

Time Net Program LA (representing West Coast market)

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EARLY MORNING (Pacific Times)

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7:00a ABC Good Morning America 2.8/9

10:00a ABC The View 2.3/8

7:00a CBS Early Show 0.5/2

7:30a CBS Early Show 0.1/0

7:00a NBC Today 2.5/8

9:00a NBC Today 1.9/7

10:00a NBC Today 1.0/4

7:00a FOX Good Day Los Angeles (local) 2.7/9

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DAYTIME

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12:00p ABC All My Children 1.3/4

1:00p ABC One Life to Live 1.2/4

2:00p ABC General Hospital 1.9/6

11:30p CBS Young & the Restless 0.7/2

12:30p CBS Bold & the Beautiful 0.5/2

1:00p CBS As the World Turns 0.1/0

2:00p CBS Guiding Light 0.4/1

1:00p NBC Days of Our Lives 0.9/3

Chicago, IL (#3 media market in the country):

Population

City - 2,836,659

Chicagoland Area (Chicago/South Wisconsin/Northwest Indiana) - 8,711,000

Metro - 9,785,747

Time Net Program CHI (representing Midwest market)

--------------------------------------------------------------

EARLY MORNING (Central Times)

--------------------------------------------------------------

7:00a ABC Good Morning America 4.1/13

10:00a ABC The View 5.7/19

7:00a CBS Early Show 0.2/1

7:30a CBS Early Show 0.4/1

7:00a NBC Today 2.9/9

9:00a NBC Today 1.5/5

10:00a NBC Today 0.7/2

7:00a FOX Good Day Chicago (local) 1.5/5

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DAYTIME

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12:00p ABC All My Children 4.0/13

1:00p ABC One Life to Live 3.6/12

2:00p ABC General Hospital 3.8/12

11:30p CBS Young & the Restless 0.6/2

12:30p CBS Bold & the Beautiful 0.5/2

1:00p CBS As the World Turns 0.6/2

9:00a CBS Guiding Light 0.2/1

1:00p NBC Days of Our Lives 1.3/3

Philadelphia, PA (#4 media market in the country):

Population

City - 1,449,634

Urban - 5,325,000

Metro (Philadelphia/Delaware/New Jersey) - 5,823,233

Time Net Program PHI (representing Atlantic market)

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EARLY MORNING (Eastern Times)

--------------------------------------------------------------

7:00a ABC Good Morning America 6.0/19

11:00a ABC The View 3.5/12

7:00a CBS Early Show 2.1/7

7:30a CBS Early Show 1.9/6

7:00a NBC Today 3.5/11

9:00a NBC Today 2.6/9

10:00a NBC Today 2.2/8

7:00a FOX Good Day Philadelphia (local) 2.9/9

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DAYTIME

-----------------------------------------------------------------------------------------------------------

1:00p ABC All My Children 3.3/10

2:00p ABC One Life to Live 3.3/10

3:00p ABC General Hospital 3.3/9

12:30p CBS Young & the Restless 4.2/13

1:30p CBS Bold & the Beautiful 3.3/10

2:00p CBS As the World Turns 2.1/7

10:00a CBS Guiding Light 2.0/7

1:00p NBC Days of Our Lives 1.5/5

Dallas-Ft. Worth, TX (#5 media market in the country):

Population

City - 1,240,499

Metro - 6,145,037

Time Net Program DAL (representing Southwest market)

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EARLY MORNING (Central Times)

--------------------------------------------------------------

7:00a ABC Good Morning America 3.4/12

10:00a ABC The View 2.3/9

7:00a CBS Early Show 1.6/5

7:30a CBS Early Show 1.4/5

7:00a NBC Today 3.1/11

9:00a NBC Today 2.2/9

10:00a NBC Today 1.5/6

7:00a FOX Good Day @ 7 Dallas (local) 4.6/16

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DAYTIME

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11:00a ABC All My Children 2.3/8

1:00p ABC One Life to Live 2.6/9

2:00p ABC General Hospital 2.4/8

11:30p CBS Young & the Restless 2.4/9

12:30p CBS Bold & the Beautiful 1.9/7

1:00p CBS As the World Turns 1.6/6

2:00p CBS Guiding Light 1.4/5

1:00p NBC Days of Our Lives 0.8/3

Atlanta, GA (#8 media market in the country):

Population

City - 519,145

Metro - 5,278,904

Time Net Program ATL (representing Southern market)

--------------------------------------------------------------

EARLY MORNING (Eastern Times)

--------------------------------------------------------------

7:00a ABC Good Morning America 4.9/17

11:00a ABC The View 5.4/19

7:00a CBS Early Show 0.4/1

7:30a CBS Early Show 0.5/2

7:00a NBC Today 2.9/10

9:00a NBC Today 1.4/5

10:00a NBC Today 1.3/4

7:00a FOX Good Day Atlanta (local) 4.1/14

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DAYTIME

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1:00p ABC All My Children 2.8/9

2:00p ABC One Life to Live 2.0/7

3:00p ABC General Hospital 2.0/6

12:30p CBS Young & the Restless 2.4/8

1:30p CBS Bold & the Beautiful 1.6/5

2:00p CBS As the World Turns 1.4/5

3:00p CBS Guiding Light 1.0/3

1:00p NBC Days of Our Lives 1.2/4

Detroit, MI (#11 media market in the country):

Population

City - 916,952

Urban - 3,903,377

Metro - 4,467,592

CSA (Detroit/Windsor/Canadian Border) - 5,405,918

Time Net Program DET (representing Northern/Midwest market)

--------------------------------------------------------------

EARLY MORNING (Eastern Times)

--------------------------------------------------------------

7:00a ABC Good Morning America 3.3/11

11:00a ABC The View 4.7/15

7:00a CBS Early Show 0.7/2

7:30a CBS Early Show 0.7/2

7:00a NBC Today 4.5/14

9:00a NBC Today 2.4/8

2:00p NBC Today 1.4/4

7:00a FOX 2 News Morning (local) 5.1/16

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DAYTIME

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1:00p ABC All My Children 2.1/7

2:00p ABC One Life to Live 2.8/9

3:00p ABC General Hospital 3.2/9

12:30p CBS Young & the Restless 2.2/7

1:30p CBS Bold & the Beautiful 1.8/6

2:00p CBS As the World Turns 1.4/4

10:00a CBS Guiding Light 0.8/3

1:00p NBC Days of Our Lives 2.1/7

Cleveland-Akron, OH (#17 media market in the country):

Population

City - 478,403

Metro - 2,945,831

Time Net Program CLE (representing Northern/Midwest market)

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EARLY MORNING (Eastern Times)

--------------------------------------------------------------

7:00a ABC Good Morning America 2.3/8

11:00a ABC The View 3.0/12

7:00a CBS Early Show 1.3/4

7:30a CBS Early Show 0.8/3

7:00a NBC Today 3.9/14

9:00a NBC Today 2.1/9

11:00a NBC Today 0.9/4

7:00a FOX 8 News (local) 7.0/26

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DAYTIME

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1:00p ABC All My Children 2.6/9

2:00p ABC One Life to Live 2.7/9

3:00p ABC General Hospital 3.1/10

12:30p CBS Young & the Restless 3.0/10

1:30p CBS Bold & the Beautiful 2.6/9

2:00p CBS As the World Turns 2.2/8

3:00p CBS Guiding Light 0.9/3

1:00p NBC Days of Our Lives 2.0/7

Denver, CO (#18 media market in the country):

Population

City - 588,349

Metro - 2,998,878

Time Net Program DEN (representing Mountain Plains market)

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EARLY MORNING (Mountain Times)

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7:00a ABC Good Morning America 2.5/10

10:00a ABC The View 2.0/9

7:00a CBS Early Show 2.5/9

7:30a CBS Early Show 2.1/9

7:00a NBC Today 5.3/21

9:00a NBC Today 4.2/21

11:00a NBC Today 1.6/8

7:00a FOX Good Day Colorado (local) 0.8/3

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DAYTIME

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12:00p ABC All My Children 1.0/4

1:00p ABC One Life to Live 1.0/4

2:00p ABC General Hospital 0.9/4

11:00a CBS Young & the Restless 0.8/4

12:30p CBS Bold & the Beautiful 0.3/1

1:00p CBS As the World Turns 0.6/3

2:00p CBS Guiding Light 0.4/1

2:00p NBC Days of Our Lives 2.6/10

2:30p NBC Days of Our Lives 5.4/18 (WOAH!)

Charlotte, NC (#24 media market in the country):

Population

City - 671,588

Metro - 2,277,074

Time Net Program CHA (representing Southern/Atlantic Coast market)

--------------------------------------------------------------

EARLY MORNING (Eastern Times)

--------------------------------------------------------------

7:00a ABC Good Morning America 8.1/22

11:00a ABC The View 5.8/17

7:00a CBS Early Show 4.4/11

7:30a CBS Early Show 2.7/8

7:00a NBC Today 4.8/13

9:00a NBC Today 2.7/9

10:00a NBC Today 1.9/7

5:00a FOX News Rising (local) 1.0/3

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DAYTIME

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1:00p ABC All My Children 5.2/14 (WOAH!)

2:00p ABC One Life to Live 3.7/10

3:00p ABC General Hospital 2.9/8

12:30p CBS Young & the Restless 6.2/17 (WOAH!)

1:30p CBS Bold & the Beautiful 4.6/12

2:00p CBS As the World Turns 4.0/11

3:00p CBS Guiding Light 3.2/8

1:00p NBC Days of Our Lives 1.7/5

Indianapolis, IN (#26 media market in the country):

Population

City - 795,458

Metro - 2,014,267

Time Net Program INDY (representing Northern/Midwest market)

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EARLY MORNING (Eastern Times)

--------------------------------------------------------------

7:00a ABC Good Morning America 3.3/10

11:00a ABC The View 3.5/11

7:00a CBS Early Show 1.4/4

7:30a CBS Early Show 1.9/6

7:00a NBC Today 7.3/22

9:00a NBC Today 4.4/14

10:00a NBC Today 3.3/13

5:00a FOX/CW FOX 59 Morning News (local) 3.4/11

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DAYTIME

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1:00p ABC All My Children 2.1/7

2:00p ABC One Life to Live 2.1/7

3:00p ABC General Hospital 1.2/3

12:30p CBS Young & the Restless 4.7/15 (WOAH!)

1:30p CBS Bold & the Beautiful 3.7/13

2:00p CBS As the World Turns 2.8/10

3:00p CBS Guiding Light 2.6/8

1:00p NBC Days of Our Lives 4.2/14 (WOAH!)

Ft. Myers, FL (#62 media market in the country):

Population

City - 68,689

Metro - 623,725

Time Net Program Ft. Myers (representing Southeast market)

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EARLY MORNING (Eastern Times)

--------------------------------------------------------------

7:00a ABC Good Morning America 0.8/2

11:00a ABC The View 1.4/4

7:00a CBS Early Show 2.4/7

7:30a CBS Early Show 2.7/7

7:00a NBC Today 8.7/24

9:00a NBC Today 7.2/19

2:00p NBC Today 2.2/6

6:00a FOX FOX 4 Rising (local) 1.0/3

8:00a FOX The Morning Blend (local) 0.9/3

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DAYTIME

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1:00p ABC All My Children 1.5/4

2:00p ABC One Life to Live 1.3/4

3:00p ABC General Hospital 1.2/3

1:00p CBS Young & the Restless 4.3/12

10:30a CBS Bold & the Beautiful 1.8/5

2:00p CBS As the World Turns 2.1/6

3:00p CBS Guiding Light 1.7/5

1:00p NBC Days of Our Lives 2.4/7

[edgeofnik]

Wow. I live in Denver now. I figured I must be one of the few who watches soaps. Used to live in Chicago and other places. ABC really rolls it up in certain big markets. In Chicago, Oprah feeds the ABC line-up. I'm curious if you have St. Louis or another city where Y&R airs at 4p.m.

[Kimmiemae]

Very interesting TMOTVsoaps! I always thought it was the opposite.

[BlueLick]

TMOTVSoaps this is a great breakdown of these local market ratings. I had always wanted to see these kind of ratings so that I knew truly how the soaps were doing in certain markets especially the exact times and programming shown.

Oprah has really lifted ABC's lineup in Chicago but the big cities out east really like the ABC Soaps over CBS Soaps. Still can't believe how strong All My Children is in most markets.

Ohio is really strong with soaps and so is Indy.

North Carolina ratings are mind blowing. There are a lot of people at home during the day in that state.

Guess people in Denver only watch NBC's DAYS.

Guiding Light is doing well in some areas and I still see a majority based on these affiliates airing it after 2pm.

[Ann_SS]

I know it won't make any difference, but I'll repeat it. The fact that the ratings are so different regionally shows why week to week fluctuations have nothing to do with the characters featured or the stories. There are so many other factors at work, like is there an Oprah repeat on, what is going on regionally like bad weather or some major social event or disaster. These are the things that effect the ratings. This is why advertisers focus on the demos. They are far less likely to fluctuate on a weekly or even monthly basis.

ETA: Obviously advertisers focus on the 18-49 women demo because they buy the most stuff.

[BlueLick]

You are so right Ann SS. These ratings for soaps depend on so many different things while the demos stay the same almost every week. That's why ABC really isn't too worried about their lineup that much b/c their demos stay the same.

[jfung79]

I don't understand why demos would not also be affected by regional issues like weather and blackouts.

[Ann_SS]

The fluctuations that occur daily and weekly are random. People who are unemployed or are at home that day and happen to be a Nielsen family. These people are of all genders, ages and ethnicities. In contrast, the prize 18 to 49 women demo stays consistent or slowly decreases because even if the weather is bad or good, these women who stay at home and watch soaps habitually while they watch their kids or work from home. Now you may notice that the other demos of men and young women fluctuates wildly, but that is due to those random events and the weather.

[Scotty]

A little off topic here, but I live in one of those markets that has a CBS affilate that airs Y&R at 4:00 pm et/3:00 pm ct. It is WLKY-32 in Louisville....which serves north central Kentucky and south central Indiana. (basically, nearly the entire area along Interstate 65 between Indianapolis and Bowling Green, KY).

[quartermainefan]

As a Native New Yorker residing on the island of Manhattan, I have to say it seems we just don't like Days Of Our Lives. I can completely understand why GL would have such terrible ratings--we are not used to earthquakes and so the camera work does not look normal to us. I wonder what makes AMC the most appealing. Anyone have any theories on why one soap is more popular in one region and less in another?